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Introducing the Wi-Fi Wishbook, a new holiday tradition launching into mailboxes this November. It’s built to position you as the local technology expert and drive demand for your premium broadband services.
Each spread features persona-based examples of smart devices that make life easier — and that require a strong internet connection from you.
- Smart sprinklers, lighting and bird feeders in the yard.
- Wi-Fi-enabled appliances, water sensors and switches in the kitchen.
- Connected door locks, lamps, speakers, screens, trackers, thermostats and more throughout the home.
All these devices perform best with reliable, ground-based internet service and premium managed Wi-Fi. Mail the wishbook to your entire subscriber base or target high-income segments. Order a bulk shipment you can distribute to real estate agents or business leaders. Share with members at events such as holiday parades and other community gatherings. Best of all, the Wi-Fi Wishbook is designed to reach readers precisely at the No. 1 time of the year for connection upgrades and new sign-ups.
Wi-Fi Wishbook packages Include:
- 24 total eye-catching pages of stellar content.
- A customized cover with your name and logo.
- Your custom ad on the back page (3/4 page) and a second full-page ad to promote your services.
- Localized leadership column.
- Four pages chosen from our menu of options based on your hardware provider, TV and specific service offerings*.
- 16 pages of out-of-this-world content shared across all editions.
- Real, practical photography augmented by AI-generated elements.
- Professional, human writing, editing and layout.
- QR codes to collect reader information.
- Social media promotion kit.
- Optional digital flipbook version to post on your website.
- Optional Spanish translation for a digital PDF.
- Optional assistance with your local ads.
The inaugural Wi-Fi Wishbook will hit your subscribers’ mailboxes on or around Nov. 1, 2026. Editorial deadlines coming soon.
* Existing telco magazine participants see last FAQ below.
Wi-Fi Wishbook FAQ
Will the Wi-Fi Wishbook offer any products or services that compete with what I offer?
We will work hard to make sure it does not. The built-in four optional pages will allow participants to choose from our menu of pages featuring content specific to their equipment provider, security offerings and streaming partners. Participants will be given a list of all the connected devices and services we plan to feature in the shared content, along with a deadline by which to alert us of any conflicts.
The Wi-Fi Wishbook is open to independent broadband providers who A) already work with Pioneer or B) do not compete/overlap with Pioneer members offering broadband. Pioneer is committed to only publishing the Wi-Fi Wishbook for one provider in each market. Outside of Pioneer’s membership, we’ll take participants on a first-come, first-served basis. Each year, past participants will have the right of first refusal if another provider asks to participate in the publication.
Yes. Based on popular support, we plan to publish every holiday season, with potential additional editions targeting other high-upsell opportunities such as the start of summer or back-to-school season.
For our existing broadband magazines, it certainly can. For electric magazines, it might be more complicated, especially depending on whether your mailing list only includes those eligible to subscribe to your broadband service. But let’s discuss options.
We already do a magazine with our association or another vendor. Can this replace that for one issue?
Likely no. Due to your contract, mailing list and magazine brand, it’s likely that the Wi-Fi Wishbook would need to be supplemental in addition to your other publication.
Yes, our package includes at least six social media posts for you to use. Even more custom promotion is available with an additional agreement.
Sadly, no. Not yet. Becoming a member owner of Pioneer requires an ongoing service contract such as a regularly published magazine, web hosting, social media support or a marketing agreement.
Yes! Our team has been helping market internet service through print publications since blazing-fast 56k dial-up in 1996. We produce more than 1.5 million engaging magazines for utilities and broadband providers in our peak months. That includes more than 20 editions of our Regional Telco Magazine which started more than a decade ago.
I already publish a magazine with Pioneer and don’t want to lose my local pages. Will the Wi-Fi Wishbook take the place of all November/Winter issues?
No. Participation in the Wi-Fi Wishbook is optional. Existing telco magazine participants will have the option to either participate fully in the Wi-Fi Wishbook, participate but retain their eight local pages or keep their existing winter edition without any differences. The Wi-Fi Wishbook is an opportunity for telco magazine participants to add an additional eight pages (24 vs 16) for only 6.5 cents per copy.