Let’s Tell Stories Together.

As a communications co-op, we partner with more than 300 community-owned utilities, broadband providers and state associations. Learn how our team of writers, designers and digital experts deliver industry content and support to Utility Pioneers like you!

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INSPIRATION & NEWS

  • Blog
    Broadband, Broadband Expansion, Broadband Marketing, Marketing Campaigns

    Five Ways to Compete Cooperatively 

    Competition may be new for electric and telco cooperatives, but the local trust that built your reputation remains your strongest edge against national brands moving into your community. Get five practical strategies to compete without abandoning your co-op values, from staying focused on your “why” to turning data into smarter, more targeted campaigns.
    Avatar
    Sarah Lancaster
    July 14, 2026
  • Podcasts
    The StoryConnect Podcast

    Meeting Members Where They Are: Coffee With the Co-op, With Nicole Randall and Abigail Nuetzman

    Two Kentucky co-ops teamed up to foster community connections through casual coffee meetups. From discussing community concerns to sharing stories about the co-ops’ histories, these meetups make a real impact. Learn why member engagement matters and how to create a community meetup of your own!
    Avatar
    Megan McKoy-Noe, CCC
    July 8, 2026
  • eBook
    Community Engagement, Consumer Education, Crisis Communications

    Hurricane Communication Kit

    Pioneer’s Hurricane Communications Kit arms you with essential safety information to help your members and subscribers prepare and weather any storm.
    Avatar
    Becky Mashburn
    June 1, 2026
  • Andy Johns and Carrie Huckeby with award
    book
    News
    News Releases

    Carrie Huckeby Wins 2026 D’Avanzo Communications Leadership Award 

    Utility Pioneer Carrie Huckeby wins Pioneers’ 2026 D’Avanzo Communications Leadership Award. Learn how her training and volunteer efforts helped build a legacy of storytelling nationally.
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    Megan McKoy-Noe, CCC
    June 26, 2026

WHO WE ARE

By partnering with Pioneer, you gain access to a great mix of industry knowledge, technical experience and powerful storytelling. Our cooperative connects you with social media creators, web experts, writers, designers, copy editors, programmers, digital media experts, photographers and trainers to deliver powerful, efficient and effective communications.
  • Andy Johns
  • Anne Harvey
  • Leon Espinoza
  • Becky Mashburn
  • Mike Shepard

Pioneer Social

Publications

STORIES TOGETHER

Using engaging storytelling, we help streamline and target your communication efforts. Our team of writers, editors, designers and trainers are available to support your utility across both digital and print platforms.
Jason Bowling
Ruth Marks

UTILITY PIONEERS

In true cooperative fashion, our members lead us. Learn more about our members and find out how you can join!
ESG
NewsData
GenPac

MEET OUR FAMILY

Our family of service partners delivers value in several areas for our members. We provide energy-efficiency and conservation services through Efficiency Services Group. NewsData, LLC reports on energy policy, market news, and resource development for the western U.S. and Canada. Utility parts distribution and advanced technical services are available through General Pacific.

ENERGIZE YOUR MESSAGE

Get tips to help you educate, inform and engage consumers and utility staff.