BUILT TO SHARE YOUR STORY

We’re two months away from StoryConnect! Our agenda previews what you’ll learn this year, including concise writing, reframing your story for kids, an expanded idea exchange and so much more! Get our top seven learning moments on the blog, then dive into the full agenda for session descriptions. A few spots are left. Sign up to join us on the Puget Sound today!

Challenge: For community-owned utilities, social media has become a primary communication channel, especially during outages, storms and emergencies. Consumers expect timely, accurate responses at all hours. But for many communications teams, that expectation collides with reality. Peace River Electric Cooperative in Florida and Flint Energies in Georgia both faced the same challenge: small communications teams stretched […]

We’re looking for a few strong leaders who crave cooperation, love digging into details and have a passion for utility communications. Are you up for the opportunity? As a utility-owned marketing cooperative representing more than 400 organizations, Pioneer Utility Resources depends on members to guide the co-op. Nine volunteers from across the nation serve on […]

What You’ll Learn From cross-branding and tournaments to a local college team sporting the utility’s name on its arena, Michigan’s Midwest Energy & Communications plugs directly into a high-bandwidth internet subscriber audience. Candy Riem shares how Team Midwest turned an esports sponsorship into an effective broadband marketing story. Guest Speaker Candy Riem Show Notes Transcripts […]

While streaming your favorite series or movie, you hit pause to grab a snack or let the dog out. An ad pops up on your television. That’s a pause ad. While OTT (over the top) or streaming ads have been around for years, these relatively new placement options appear only when a viewer presses pause […]