Is there a rate increase in your future? Market forces such as labor costs, materials, equipment, wholesale power and programming costs are squeezing your already tight operating margins. As a consumer-owned power or telecommunications provider, you must adjust your rates to cover costs. But how do you communicate the need for a rate increase when consumers already feel […]
Digital advertising offers unmatched targeting, tracking and flexibility—but only if you know how to use it. This guide explains how different digital ad types work and how to choose the right mix for your goals. Pioneer’s guide, “Tap the Potential: Digital Advertising 101,” helps you understand the digital ad tactics that drive awareness, engagement and […]
A content planner brings all of your communication channel planning into one place (website, social media, magazine, newsletter, on-hold message, bill insert, etc.). We packed our 2026 guide with important industry dates (both broadband and electric topics) and handy tips for finding and sharing your story next year. Enter your email and we’ll send you […]
As a communications co-op, we love helping you celebrate our shared business model. Every October Pioneer’s storytellers celebrate National Cooperative Month with free resources and ideas. Pioneer members using Pioneer Social get a fresh campaign added to their online library every year. Since co-op love is evergreen, here are campaigns from our archives that we’ve […]
Becky Mashburn
July 1, 2025
eBooks and Toolkits
Broadband, Broadband Expansion, Broadband Marketing, Broadband News, Community Engagement, Consumer Ed, Consumer Education, Digital Marketing, Marketing, Marketing Campaigns
Our broadband guide, “What to Expect When You’re Connecting,” focuses on launching broadband programs. Once you’ve done that, what’s next? We interviewed broadband communicators across the nation to find out what your peers are doing to connect more of their communities in our new guide, “How to Boost Broadband Connections.” “Broadband marketing is not a […]
When wildfire season approaches, clear, timely communication is critical. Pioneer’s Wildfire Communications Kit gives you the know-how and materials to keep your community informed before, during and after a wildfire. Each resource is designed ready-to-use and can be repurposed on multiple channels. Pioneer is providing these resources for unrestricted use by any utility with no […]
Becky Mashburn
April 23, 2025
eBooks and Toolkits
Community Engagement, Consumer Ed, Consumer Education, Crisis Communications
Don’t Get Caught Without Content During the Storm. Our team developed a Free Hurricane Communication Kit to help our utility friends in the path of the storms. The toolkit’s designed to keep you and your communication efforts above water before the winds begin to swirl. This toolkit includes: News release: Portable Generator Safety News release: […]
Pioneer Utility Resources
April 2, 2025
eBooks and Toolkits
Community Engagement, Consumer Ed, Consumer Education, Staff Engagement
We love lineworkers all year long, but each spring offers a special day to focus on the men and women who connect our lives. Since Congress designated April 18, 2013, as National Lineman Appreciation Day, utilities across the nation take time to #ThankaLineworker. You can find a bit of the profession’s history (and a nice infographic) […]
Clear, transparent pricing without small print and hidden fees? Yes, please! The Federal Communications Commission mandates that satellite and cable television providers display service costs as a single line item on promotional materials if a price is included in those promotional materials and on subscriber bills (FCC-CIRC2403-04). The deadline for large providers was in December; […]
Ready, Set, Cooperate! As a communications co-op, Pioneer has resources and ideas ready to help you tell your story during the United Nations’ 2025 International Year of Cooperatives, including: Making Co-ops Part of Your Story: A Practical Guide for Communicators (PDF) Presentation: Why Co-ops are Cool Feature story: Co-ops = Community Leadership column: Building a […]
A content planner brings all of your communication channel planning into one place (website, social media, magazine, newsletter, on-hold message, bill insert, etc.). We packed our 2025 guide with important industry dates (both broadband and electric topics) and handy tips for finding and sharing your story next year. Enter your email and we’ll send you […]
Are you prepared to manage your community’s broadband expectations? While every broadband project is a little different, this guide, updated in 2024, uses Pioneer’s experience as a communications partner in more than 40 fiber build-outs to help you find fresh ways to tell your broadband story. The guide focuses on three key areas: Tell Your […]
Andy Johns
July 8, 2024
eBooks and Toolkits
Community Engagement, Consumer Ed, Consumer Education, Member Consumer, Member/Consumer Experience, Podcasts, Staff Engagement
How can utility and broadband communicators tell stories through podcasts? While software makes it easier than ever to record a podcast, ensuring the right people hear your story presents a challenge. Our guide, “How to Stream Stories with Podcasts,” gives you everything you need to know to help you launch and successfully grow your podcast, […]
