When wildfire season approaches, clear, timely communication is critical. Pioneer’s Wildfire Communications Kit gives you the know-how and materials to keep your community informed before, during and after a wildfire. Each resource is designed ready-to-use and can be repurposed on multiple channels. Pioneer is providing these resources for unrestricted use by any utility with no attribution needed.

Together we can keep your consumers informed and your communities safe.

What’s Inside? 

1. Infographic: Consumer-facing tips for how to protect your family, home and land. Use as a stand-alone handout or repurpose for your magazine, newsletter, website and social media. 

2. Social Media Posts 

• 12 prewritten and designed posts: preparedness (4), response (4) and recovery (4). 
• Educational tips designed to help you keep your members safe. 
• Ready to use for Facebook, X (Twitter), Instagram and other platforms. 

3. Educational Article: Preparing for Wildfire Season/Preventing Wildfire Spread

• Ready-to-use content that can be featured in your newsletter, website or blog 
• Covers key wildfire safety tips and preparedness measures for consumers.
• Outlines steps taken by your utility.

4. News Release: A customizable news release to let local media know about the potential or immediate need to implement a Public Safety Power Shutoff. 

5. Draft Member Emails

• Wildfire Preparedness Email: Educate your members on how to prepare for wildfire threats. 
• Public Safety Power Shutoff Email: Communicate the need and potential of a PSPS. 
• Personalize either template with your branding and specific regional details.

Want more?

Need a CEO column, print ad, animated video or just a little help organizing a plan? Pioneer is here for you. Our team of utility experts specializes in crafting tailored communication strategies that are right for your members. Contact us today at hello@pioneer.coop. More toolkits like this one and our award-winning ebooks are available at pioneer.coop/ebooks.