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Category Consumer Education
Tap the Potential of Digital Advertising
Digital advertising offers unmatched targeting, tracking and flexibility—but only if you know how to use it. This guide explains how different digital ad types work and how to choose the right mix for your goals. Pioneer’s guide, “Tap the Potential:…
National Co-op Month Ideas, Toolkits
As a communications co-op, we love helping you celebrate our shared business model. Every October Pioneer’s storytellers celebrate National Cooperative Month with free resources and ideas. Pioneer members using Pioneer Social get a fresh campaign added to their online library…
‘How to Boost Broadband Connections’: Your Guide to Increasing Awareness, Take Rates and Satisfaction
Our broadband guide, “What to Expect When You’re Connecting,” focuses on launching broadband programs. Once you’ve done that, what’s next? We interviewed broadband communicators across the nation to find out what your peers are doing to connect more of their…
Wildfire Communications Toolkit
When wildfire season approaches, clear, timely communication is critical. Pioneer’s Wildfire Communications Kit gives you the know-how and materials to keep your community informed before, during and after a wildfire. Each resource is designed ready-to-use and can be repurposed on…
Hurricane Communication Kit
Don’t Get Caught Without Content During the Storm. Our team developed a Free Hurricane Communication Kit to help our utility friends in the path of the storms. The toolkit’s designed to keep you and your communication efforts above water before…
Lineworker Appreciation Ideas, Toolkits
We love lineworkers all year long, but each spring offers a special day to focus on the men and women who connect our lives. Since Congress designated April 18, 2013, as National Lineman Appreciation Day, utilities across the nation take time…
All-In Pricing Campaign
Clear, transparent pricing without small print and hidden fees? Yes, please! The Federal Communications Commission mandates that satellite and cable television providers display service costs as a single line item on promotional materials if a price is included in those…
Ideas for the 2025 International Year of Co-ops
Ready, Set, Cooperate! As a communications co-op, Pioneer has resources and ideas ready to help you tell your story during the United Nations’ 2025 International Year of Cooperatives, including: Making Co-ops Part of Your Story: A Practical Guide for Communicators…
How to Stream Stories with Podcasts
How can utility and broadband communicators tell stories through podcasts? While software makes it easier than ever to record a podcast, ensuring the right people hear your story presents a challenge. Our guide, “How to Stream Stories with Podcasts,” gives…
How to Talk About Raising Rates
Is there a rate increase in your future? Market forces such as labor costs, materials, equipment, wholesale power and programming costs are squeezing your already tight operating margins. As a consumer-owned power or telecommunications provider, you must adjust your rates…