While streaming your favorite series or movie, you hit pause to grab a snack or let the dog out. An ad pops up on your television. That’s a pause ad. While OTT (over the top) or streaming ads have been around for years, these relatively new placement options appear only when a viewer presses pause […]
Digital advertising offers unmatched targeting, tracking and flexibility—but only if you know how to use it. This guide explains how different digital ad types work and how to choose the right mix for your goals. Pioneer’s guide, “Tap the Potential: Digital Advertising 101,” helps you understand the digital ad tactics that drive awareness, engagement and […]
Starting this month, a shift in data privacy rules in Oregon and Maryland hints at challenges for targeted digital advertising, a reliable and impactful storytelling option. Read about the changes and how you can still get your message home.
Ads are performing well, clicks are rolling in and then ... crickets. Sound familiar? There’s a simple fix that can dramatically improve your campaign results. Learn how to land the deal with custom landing pages for your programs, with handy examples from our friends at Powerful.
While outlining Utility Pioneer content strategies for 2023, our team uses market trends to inform our storytelling approach. Use three key takeaways from a Calix report to strengthen your broadband story and help increase your take rate.
Challenge: East Mississippi Electric Power Association is bringing high-speed fiber internet to members. Instead of a generic marketing campaign, the electric co-op needed a way to reach members in areas of active construction, where fiber is coming soon or is already available. Solution: EMEPA worked with Pioneer to develop a six-month digital advertising plan for […]
Coosa Valley Electric Cooperative (CVEC) Manager of Marketing and Member Services Jon Cullimore was challenged in 2020 to develop and launch marketing for his co-op’s broadband service. He wanted members to understand the impact broadband will have on streaming services, online video game platforms, telemedicine, distance learning, and a host of other data-intensive applications. The […]
Three-Stage Marketing Effort Helps Utility Meet (and Exceed) Broadband Goals East Mississippi Electric Power Association (EMEPA) successfully secured rural broadband grant money for its subsidiary East Mississippi Connect from the CARES Act (PDF) and the FCC’s Rural Digital Opportunity Fund. The funding was an important step for the new broadband build. However, the company was […]
