Is there a rate increase in your future? Market forces such as labor costs, materials, equipment, wholesale power and programming costs are squeezing your already tight operating margins. As a consumer-owned power or telecommunications provider, you must adjust your rates to cover costs. But how do you communicate the need for a rate increase when consumers already feel […]
Is there a rate increase in your future? Market forces such as labor costs, materials, equipment, wholesale power and programming costs are squeezing your already tight operating margins. As a consumer-owned power or telecommunications provider, you must adjust your rates to cover costs. But how do you communicate the need for a rate increase when consumers already feel […]
How often do you think of outage messaging from a consumers’ perspective? Anna Politano, director of public relations and communications at the Oklahoma Association of Electric Cooperatives, took this task to heart. She wrote her graduate thesis on what needs drive consumers to engage with a utility during an outage. We partnered with Anna to […]
In a digital-first world, are your messages reaching members? Learn how to build an effective advertising strategy for the digital marketplace. Learn about social mirroring, mobile conquesting, and a carousel of other digital advertising options to make sure your content reaches the right consumers. Get the Guide
To help you prepare for hurricanes, wildfires, snowstorms and other types of extended outages, we share best practices in this eBook, Coping with a Crisis. The publication offers insights from battle-tested communicators who survived losing critical communication channels during 2018’s Hurricane Michael. It features crisis communication plans from Oregon, Nevada and Florida, with handy tools […]
Connecting with consumer-members online starts by sharing the human side of your story. Our eBook, How to Be Human in a Digital World, shares six ways to strengthen your relationship with consumer-members online.
