Month February 2024

Ask Four Questions to Build a Story-Strengthening Survey
Member research not only helps you understand your consumer-members better, it empowers utility decisions and communications based on their feedback. Thinking about a survey? Researcher and Pioneer partner John Marling offers four essential questions utility leadership should use to build a research strategy that finds and strengthens your story.

Six Ways to Deliver Stronger Video Stories
Are you trying to add more video to your storytelling? Whether you’re capturing lineworkers restoring service after a storm or filming moments at community events, a high-quality video shares your message loud and clear. At the same time, shaky and poorly composed videos distract from your story. Use these six tips to make sure your next video story shines.

Five Ways to Celebrate Cooperation During the 2025 International Year of Cooperatives
Cooperatives are getting extra love from the United Nations next year! 2025 is the International Year of Cooperatives. Are you ready? Use these five tips and free resources to plan new ways tell your co-op story.

Recognizing Black History Month: 10 Stories Worth Reading
We believe in the value of diverse storytellers. We also love books! To mark Black History Month, we asked our staff to share books they enjoyed featuring the history and modern-day experiences of African American storytellers. Read on for stories to add to your bookshelf in February!