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Month September 2025

Five Steps to Find Balance Between the Madness and Magic of AI

Artificial intelligence can feel like magic one moment, madness the next. That was the theme of last week's Madness & Magic: Peer Ideas for Marketing with AI session at NWPPA’s Northwest Innovations in Communications Conference. The conversation was lively, practical and occasionally hilarious as Utility Pioneers swapped stories of wins, worries and lessons learned. Get our top five takeaways.

Google’s Stricter Business Verification Process: What Utilities and Broadband Providers Need to Know

Google’s stricter verification process for Google Business Profiles underscores the importance of maintaining accurate, trustworthy business information. While the extra steps can feel burdensome, preparation and persistence make all the difference. Read about how we've helped your peers and use Pioneer's checklist to navigate the process more confidently.