We’ve all seen them out there—pop-up banners that POP, craveable consumer care kits, sharp magazine covers, a website you can’t tear your eyes away from.

Content. In the WILD!

In our friendly photo competition’s fourth year, we’re asking Utility Pioneers to help us identify creative content in the wild.

Last year you wowed us with a Ruralite-reading puppy, podcast hosts, billboards and more. We can’t wait to see what this year’s content hunt has in store! And yes, that rhymes. We get giddy about this selfie contest!

Excited? We hope so. Here are a few tips to help you have fun with the contest.

1. Find creative content

Maybe you wrapped a utility car with your story, or you use a billboard to shout your story from the rooftops. What kind of content will you catch? That’s up to you. Just make sure it’s something you created with Pioneer’s team of utility storytellers.

Each photo should feature a person — a utility communicator or another WILLING staff member — with content created by partnering with us. Examples of content in the wild includes electric and broadband magazines, ESG’s consumer care kits, apparel, banners, a wrapped car (or unwrapped, though it’s not as fun), social media posts and websites. We made an exception last year for Bruno, a delightful puppy working for his utility. If you have a furry mascot, we’d love to see them, too.

For physical items, please show a person holding or interacting with the item. For digital work, show a person next to a computer or mobile device screen with the work displayed. Don’t be afraid to go wild with this. We love seeing big smiles and fun poses!

2. Framing is everything

Make sure we can see you and the captured content!

• Pose in front of the content in your office or in your community. Sharing digital content like a website or social post? Pose with the content showing on your laptop or computer or pull up a social post on your smartphone and have someone else take your picture.
• While creativity doesn’t give you extra points, it sure does make us smile and may earn you a featured spot in our blog, social media, etc.

3. Share captured content

• Post it on social and tag us @UtilityPioneers or
• Email the selfie to hello@pioneer.coop. Include:
  • Pictured person’s name, title and utility.
  • A short description of the content and how it helps share your story.
  • Email address and telephone number.
  • Type “I captured content in the WILD!” in the subject line.
• Please only send digital JPEG or PNG files.
• Photos should be horizontal, or landscape format, and at least 300 dpi at 6 inches tall.
• Our server hates files larger than 10 MB. We’ve sent it to server therapy, but we’re still waiting for a breakthrough.

4. No limits!

The more selfies you take, the better your chances of winning. Each person can only win once a year, but two different people at the same utility could each win, if they’re lucky.

5. Be aware, we plan to share!

By entering the contest, you give Pioneer Utility Resources and our family of services partners permission to share your photo on our website, content planning calendar, social media channels and all other digital or print materials. You also agree that you will strike a pose with us when we take a selfie with you when we’re together in person!

1. Find creative content

Maybe you wrapped a utility car with your story, or you use a billboard to shout your story from the rooftops. What kind of content will you catch? That’s up to you. Just make sure it’s something you created with Pioneer’s team of utility storytellers.

Each photo should feature a person — a utility communicator or another WILLING staff member — with content created by partnering with us. Examples of content in the wild includes electric and broadband magazines, ESG’s consumer care kits, apparel, banners, a wrapped car (or unwrapped, though it’s not as fun), social media posts and websites. We made an exception last year for Bruno, a delightful puppy working for his utility. If you have a furry mascot, we’d love to see them, too.

For physical items, please show a person holding or interacting with the item. For digital work, show a person next to a computer or mobile device screen with the work displayed. Don’t be afraid to go wild with this. We love seeing big smiles and fun poses!

2. Framing is everything

Make sure we can see you and the captured content!

• Pose in front of the content in your office or in your community. Sharing digital content like a website or social post? Pose with the content showing on your laptop or computer or pull up a social post on your smartphone and have someone else take your picture.
• While creativity doesn’t give you extra points, it sure does make us smile and may earn you a featured spot in our blog, social media, etc.

3. Share captured content

• Post it on social and tag us @UtilityPioneers or
• Email the selfie to hello@pioneer.coop. Include:
  • Pictured person’s name, title and utility.
  • A short description of the content and how it helps share your story.
  • Email address and telephone number.
  • Type “I captured content in the WILD!” in the subject line.
• Please only send digital JPEG or PNG files.
• Photos should be horizontal, or landscape format, and at least 300 dpi at 6 inches tall.
• Our server hates files larger than 10 MB. We’ve sent it to server therapy, but we’re still waiting for a breakthrough.

4. No limits!

The more selfies you take, the better your chances of winning. Each person can only win once a year, but two different people at the same utility could each win, if they’re lucky.

5. Be aware, we plan to share!

By entering the contest, you give Pioneer Utility Resources and our family of services partners permission to share your photo on our website, content planning calendar, social media channels and all other digital or print materials. You also agree that you will strike a pose with us when we take a selfie with you when we’re together in person!