How often do you think of outage messaging from a consumers’ perspective? Anna Politano, director of public relations and communications at the Oklahoma Association of Electric Cooperatives, took this task to heart. She wrote her graduate thesis on what needs drive consumers to engage with a utility during an outage. We partnered with Anna to […]
Anna Politano, director of public relations and communications for the Oklahoma Association of Electric Cooperatives, shares insights from her thesis work interviewing consumers about their perception of utility outage communications.
