The Challenge: Orcas Power & Light Cooperative needed new ways to reach members across several islands in San Juan County, Washington. The Solution: To create a new community storytelling channel, OPALCO partnered with Pioneer to customize Ruralite— a print magazine mailed directly to members and community leaders. Pepper, the co-op’s social media star, took center […]
We're thankful for utility storytellers like our former magazine editor, Curtis Condon. Have you read his story about crawdads, community and rural electrification? Learn how his storytelling style has shifted and why he believes sharing co-op stories matters.
You are in the middle of writing a feature when it hits you: This story has mass appeal. The editorial team stays on the lookout for topics that readers across each magazine’s coverage area would enjoy. Answer these 5 questions before you pitch your story to Ruralite.
Ruralite Services is pleased to announce Ted Case as its Communicator of the Year for 2016. Editors cited his well-written, informative features on interesting topics and people; monthly thought-provoking columns; and genuine interest in serving ORECA members.
Jeff Beaman and Courtney Linville of Central Electric Cooperative (CEC) worked closely with Pioneer Utility Resources to commemorate the co-op’s 75th anniversary in central Oregon. The 64-page book, “Generations: Building Lines, Changing Lives,” includes treasures such as the July 17, 1940 telegram approving a loan to build the first 245 miles of line, early advertisements, and hand-written […]
