Social channels and the ability of individual opinions — true or not — to spread like wildfire online, drastically changed the crisis communications landscape. After joining a session by crisis communication expert Molly McPherson, Katie Norris shares what she learned about identifying warning signs and how to respond to a social media crisis in the ever-changing online landscape.
How did a ghostly encounter spark a lifelong love of stories? Meet Katie Norris, a member of our Pioneer Social team. After watching realities collide while leading ghost tours, she took lessons learned and applied them to co-op storytelling.