Struggling with headlines? Leon Espinoza offers a tip sheet with the steps he’s honed over a lifetime of editing to help you give your stories the headers they deserve.
We have a lot of great storytelling coming in 2024. Before we turn the page on the year, we asked our editors to share some of their favorite features from across your magazine brands in 2023. The topics run the gamut from inspiring to heart-wrenching. I’m willing to bet there are similar stories to be found in your service area if you know where to look.
Pioneer partnered with statewide magazine editors to conduct a national magazine readership survey. The results answer commonly asked questions from our Utility Pioneers, including what gives you the biggest bang for your communication buck.
Our readers trust us. But it’s a relationship that cannot be taken for granted. Leon Espinoza, with a nod to Hollywood classics, shares seven ways to use thoughtful editing and solid storytelling to stay in your readers’ Circle of Trust.
If you are looking to give your readers the gift of savings and efficiency — and, of course, you are — don’t miss Miranda Boutelle’s monthly energy efficiency columns in 2022.
Readers can be drawn to many things, the narrative of course, but also interesting imagery, informative graphics and cool design. Headlines, subheads and bullet points are primary hooks to reel in a reader. Each should be baited with care. But what about the pull quote?
Our “Heroes Among Us” series spent the past year sharing the stories of everyday helpers who make a difference in communities across the rural Northwest and West. Meet the two helpers readers picked to honor.
