Do you make getting rebates easy for consumers? While many utilities offer energy efficiency rebates, some consumers must jump through hoops and fill out paper forms to get money back. While this might have worked a decade or two ago, consumer expectations have shifted. The way utilities deliver rebates should change, too. Efficiency Services Group […]
Are your efficiency program messages effective? The pandemic cut off many direct install and community awareness efforts. Efficiency program marketing shifted, too. To meet efficiency goals, tailor your marketing messages. Offer choices, remove barriers, create relevant messages, focus on needs and keep complaints in context.
After Northern Wasco County PUD and Efficiency Services Group teamed up to switch out lightbulbs and encourage other efficient changes, the community saved 291,561 kWh. That’s enough energy to power 24 homes for a year!
Plans falling apart led to new perks and broader member engagement for a small co-op in Eugene, Oregon. Learn how utility pioneer Pam Spettel at Blachly-Lane Electric Cooperative partnered with Efficiency Services Group to transition door-to-door efficiency efforts into a set of efficiency care kits.
