2021 was another dynamic year for social media, and the proof is in the metrics, especially for Pioneer Social utilities. More than 94 million impressions and 5 million engagements were earned across our Utility Pioneers’ pages. Pioneer Social’s team shares what they learned after taking a deep dive into what worked well in 2021, major social happenings and what trends to watch for in 2022.
Social media engagement trends shift as Facebook adjusts what drives the news feeds.Pioneer Social’s round-the-clock team responds quickly, building a library of customizable ways to connect. Through the Pioneer Social team’s partnerships with more than 130 utilities, our Utility Pioneers earned 97,426,531 impressions in 2021. Engaging content and responses drove a 7.4% increase in organic […]
Are you using social media analytics to make sure messages engage consumers? By digging into monthly Facebook reports, utility communicators can identify words and topics consumers care about, then respond with more messages matching those needs.
