You can’t always predict stormy days, but you can plan to protect your brand from potential crises. Learn how to bolster your online narrative to ensure readiness, resilience and effective communication when faced with unexpected challenges.
Anyone who uses social media even casually can tell you the landscape is constantly shifting. However, rarely do things change so suddenly as when the platform formally known as Twitter changed its name to X at the end of July. A month later, we’re still fielding questions about what the change means for the utilities we support. Learn about the three tried-and-true steps Pioneer follows when responding to social media changes.
While power restoration updates and community events are a hefty part of your social media activity, long-range planning forms the backbone of a successful social media content plan. Get tips from Pioneer Social’s utility storytellers.
Every story needs a strong start. Pioneer’s summer internship program provides a digital and print storytelling springboard for college students. Two new storytellers join our ranks in June: Franklin Thurlow and Erika Becerra Gutierrez. Read their stories, then learn how Pioneer’s program aims to strengthen co-op storytelling across rural America.
Without a plan in place, social media can soon turn from a fun, creative medium to a burdensome marketing tool. After several years of creating and managing content for electric and broadband utilities across the nation, the Pioneer Social team shares four tips and tricks that make recurring content planning a breeze.
Facebook is actively rolling out a change to business pages. They are calling this the “new Page experience,” and it will gradually replace what they are now calling “classic Pages.”
“What if you were hit by a bus?” You’ve probably heard this dark hypothetical posed as a challenge to future-proof your utility. Have you ever asked yourself that same question specifically in regards to your utility’s social media succession planning?
Facebook turns 17 this month. As the platform matures, the way utilities promote content must change, too. Here are four ways Pioneer Social helps utilities promote pages to build relationships on Facebook.
