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The Challenge:
Coosa Valley Technologies wanted a fun way to introduce broadband labels to new subscribers as its response to Federal Communications Commission mandates.
The Solution:
To help consumers understand how to get a daily dose of fiber, the co-op partnered with Pioneer to design three cereal boxes, one for each broadband plan offered.
Grab a bowl and pick your serving size for a healthy portion of fiber from Coosa Valley Technologies!
The co-op made a splash this fall with its broadband labels, placing them on a cereal box in place of the nutrition label.
“Think of the box, then think outside the box,” CVT Manager of Marketing and Member Services Jeremy Wise says. “Where and when are your members accustomed to seeing nutrition labels? I wanted a cereal box with the label on it. After all, we’re the Internet of Champions!”
Pioneer Account Manager Madison Knight helped Jeremy and Coosa Valley Commercial Sales and Marketing Specialist Kylie Mason make the idea a reality. The box design was inspired by the co-op’s website footer design.
“Jeremy and Kylie wanted it to be fun, animated and cartoony like a real cereal box,” Madison says. “We took that inspiration then added all of the tiny details.”
The utility offers three package levels, so three unique labels must be available for members to review.
Two cereal box sizes were designed:
- Three unique full-size boxes, one for each broadband package, are on display at the office and at every point of sale to fulfill the Federal Communications Commission requirements.
- Mini boxes promoting all three package options—packed with swag, not cereal—will be used as giveaways. Each box will include a label for all three service packages.
“We’re having a few boxes printed to take as display items to community events or places where we may be able to educate the general public about the labels and why they matter,” Jeremy says. “We’ll give away mini boxes at community events to further promote broadband label education.”
“For the mini boxes, we decided it would be best to not have any broadband labels on them, since it would be a lot of copy and nearly impossible to include all three broadband labels on one box,” says Madison. “Instead, we included the packages they offer, prices and customer testimonials on the back.”
The cereal box design was used as a two-page layout in Coosa Valley’s September edition of Alabama Living, too.
“I cannot get over how good these cereal boxes look! These look incredible! I’m obsessed,” Kylie says.
“This project is definitely one of my favorites,” Madison agrees.
While the boxes do not contain actual cereal — yet — they will be packed with details about the benefits of adding fiber to daily life.
Looking for ways to add broadband labels to your marketing efforts? Get ideas and answers to common questions at broadbandlabels.coop.