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Category Broadband
WK&T Partner Connection Creates Cohesive, Time-Saving Storytelling
Challenge: WK&T faced a common problem in today’s fast-paced marketing world—how to keep their brand message the same while using content from different sources. The marketing team needed to balance quick content needs with longer-term campaigns. Without a cohesive story,…
Tennessee Connections Builds Relationships and Saves Staff Time, Costs
Challenge: Tennessee’s electric providers want to build a relationship with their customers beyond bill inserts while also sharing information about additional programs and services. But with limited time, they weren’t sure how to create engaging content. Solution: Working through the…
Coosa Valley Serves up Broadband Labels on Cereal Boxes
The Challenge: Coosa Valley Technologies wanted a fun way to introduce broadband labels to new subscribers as its response to Federal Communications Commission mandates. The Solution: To help consumers understand how to get a daily dose of fiber, the co-op…
Digital Ads Help East Mississippi Connect Reach Targeted Members
Challenge: East Mississippi Electric Power Association is bringing high-speed fiber internet to members. Instead of a generic marketing campaign, the electric co-op needed a way to reach members in areas of active construction, where fiber is coming soon or is…
Generating Broadband Buzz
There are few activities more tense than developing a logo and branding strategy for a new business line. AsCovington Electric Cooperativein southern Alabama learned, Pioneer Utility Resources has the staff expertise to generate broadband buzz. In an explosion of creativity…
Speed Drives Creative Launch for Coosa Valley Technologies
Coosa Valley Electric Cooperative (CVEC) Manager of Marketing and Member Services Jon Cullimore was challenged in 2020 to develop and launch marketing for his co-op’s broadband service. He wanted members to understand the impact broadband will have on streaming services,…
My Utility Needs a Marketing Strategy to Meet Broadband Grant Deadlines
Three-Stage Marketing Effort Helps Utility Meet (and Exceed) Broadband Goals East Mississippi Electric Power Association (EMEPA) successfully secured rural broadband grant money for its subsidiary East Mississippi Connect from the CARES Act (PDF) and the FCC’s Rural Digital Opportunity Fund.…