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Category Branding
Rebrand Reflects Evolving Story, Future Growth for Fannin Electric
The Challenge: When a building boom turned a rural electric cooperative into one of the fastest-growing utilities in the nation, Fannin County Electric Cooperative needed a new look and storytelling tools to match its evolving story. The Solution: The Texas…
Generating Broadband Buzz
There are few activities more tense than developing a logo and branding strategy for a new business line. AsCovington Electric Cooperativein southern Alabama learned, Pioneer Utility Resources has the staff expertise to generate broadband buzz. In an explosion of creativity…
My Company’s Logo & Branding Need an Update
When MonCre began working with us in 2018, its name was listed in various ways across several channels: “MonCre Telephone,” “Moncre Telephone,” “Mon-cre Telephone” or “Mon-Cre Telephone.” At the same time that MonCre was looking to standardize and reestablish its…
My State Association Needs to Modernize Our Name & Brand to Reflect Broadband
As a state or regional association, your efforts shape the work of service providers throughout your state and represent not only your members but the residents and businesses relying on those members to stay connected. But if the association’s website…
Webinar Video: What Story Is Your Brand Telling?
What Story is Your Brand Telling? Andy Johns shared insights with the KTA-TNBA virtual fall conference on 10
New Look, Same Feel
Need to freshen up an iconic logo? Blachly-Lane Electric Cooperative Member and Public Relations Manager Pam Spettel wanted a contemporary spin on her co-op’s logo without straying too far from the current design. The logo of the Eugene, Oregon-based utility…