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Category Consumer Ed
WK&T Partner Connection Creates Cohesive, Time-Saving Storytelling
Challenge: WK&T faced a common problem in today’s fast-paced marketing world—how to keep their brand message the same while using content from different sources. The marketing team needed to balance quick content needs with longer-term campaigns. Without a cohesive story,…
More Than Convenience: A Community-First Approach to Paperless Billing
Want more people to opt in for paperless billing? Jones-Onslow EMC Coordinator of Graphic Services Linda Mathiasen transformed a common promotion into a communitywide effort to fight childhood hunger. She shared her idea at StoryConnect 2025’s Idea Exchange, one of…
Tennessee Connections Builds Relationships and Saves Staff Time, Costs
Challenge: Tennessee’s electric providers want to build a relationship with their customers beyond bill inserts while also sharing information about additional programs and services. But with limited time, they weren’t sure how to create engaging content. Solution: Working through the…
CLtel Taps Infographics to Create Bite-Size Stories
CLtel Marketing & Sales Manager Vernon Johnson shared his infographic ah-ha moment at StoryConnect 2025 during the Idea Exchange, one of the highest-rated sessions of event. Missed it? Here’s his story. When I would share early drafts of articles or…
Paws and Press: OPALCO’s Mascot, Pepper, Jumps off the Pages of Ruralite
The Challenge: Orcas Power & Light Cooperative needed new ways to reach members across several islands in San Juan County, Washington. The Solution: To create a new community storytelling channel, OPALCO partnered with Pioneer to customize Ruralite— a print magazine…
Member Surveys Deliver Guidance for Community Investments
Challenge: The Utility Pioneers at Cordova Electric Cooperative (CEC) look at challenges a bit differently. No roads lead to the remote Alaskan electric system, perched between mountains and the sea near the Prince William Sound. When storm after storm hit…
Generating Broadband Buzz
There are few activities more tense than developing a logo and branding strategy for a new business line. AsCovington Electric Cooperativein southern Alabama learned, Pioneer Utility Resources has the staff expertise to generate broadband buzz. In an explosion of creativity…
Focus Groups Help Identify Communication Gaps
Challenge: Appalachian Electric Cooperativemonitors member satisfaction with a mix of surveys fromTouchstone Energy, theTennessee ValleyAuthorityandE Source. But as utility leadership worked on the co-op’sstrategic plan, they needed more than raw numbers to guide future initiatives. Solution: AEC partnered with Pioneer…
Tennessee Connections sharpens focus, cuts cost for utilities
Challenge: The Tennessee Municipal Electric Power Association needed a new partner to help write, design and publish the association’s quarterly consumer-focused magazine, Tennessee Connections. Solution: TMEPA partnered with Pioneer to redesign and publish the magazine. In the process, Pioneer saved…
Support Member Meetings with Bangtail Ballots
As Big Bend Electric Co-op, Washington, got ready for their virtual member meeting, they needed an effective way to print, distribute, and receive ballots from members. Pioneer Assistant Editor David Herder worked with their team to design a bangtail envelope,…