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Category Content Planning
Webinar: Story Planning Strategies
Pioneer utility storytellers Mike Teegarden and Megan McKoy-Noe shared ideas to help strengthen your storytelling in this recorded webinar from Jan. 12, 2023. They refer a few times to Pioneer’s content planning calendar. You can download a digital version at…
Focus Groups Help Identify Communication Gaps
Challenge: Appalachian Electric Cooperativemonitors member satisfaction with a mix of surveys fromTouchstone Energy, theTennessee ValleyAuthorityandE Source. But as utility leadership worked on the co-op’sstrategic plan, they needed more than raw numbers to guide future initiatives. Solution: AEC partnered with Pioneer…
Wear (& Share) Your Principles
Pioneer Utility Resources developed a new way to present the seven cooperative principles. We wanted something eye-catching that would entice viewers to read it up close. We debuted the design at the 2014 Writer’s Workshop and received overwhelmingly positive feedback. To…