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Category Marketing
WK&T Partner Connection Creates Cohesive, Time-Saving Storytelling
Challenge: WK&T faced a common problem in today’s fast-paced marketing world—how to keep their brand message the same while using content from different sources. The marketing team needed to balance quick content needs with longer-term campaigns. Without a cohesive story,…
More Than Convenience: A Community-First Approach to Paperless Billing
Want more people to opt in for paperless billing? Jones-Onslow EMC Coordinator of Graphic Services Linda Mathiasen transformed a common promotion into a communitywide effort to fight childhood hunger. She shared her idea at StoryConnect 2025’s Idea Exchange, one of…
CLtel Taps Infographics to Create Bite-Size Stories
CLtel Marketing & Sales Manager Vernon Johnson shared his infographic ah-ha moment at StoryConnect 2025 during the Idea Exchange, one of the highest-rated sessions of event. Missed it? Here’s his story. When I would share early drafts of articles or…
WEBINAR: Anatomy of a Research Campaign
Need to know more about the people you serve? Dive into the possibilities with our marketing research partners at Pulse Research in this webinar, recorded on May 30, 2024. Get Market Research Solutions
Rebrand Reflects Evolving Story, Future Growth for Fannin Electric
The Challenge: When a building boom turned a rural electric cooperative into one of the fastest-growing utilities in the nation, Fannin County Electric Cooperative needed a new look and storytelling tools to match its evolving story. The Solution: The Texas…
Thinking Big: Wiregrass EC Emphasizes the ‘Why’ of Working Safe
This article originally ran in February 2023’s edition of RE Magazine, a publication of NRECA. We loved teaming up with Pioneer Member Wiregrass Electric Cooperative to create this campaign, so we’re sharing it here, too! By Erin Kelly, NRECA At…
Digital Ads Help East Mississippi Connect Reach Targeted Members
Challenge: East Mississippi Electric Power Association is bringing high-speed fiber internet to members. Instead of a generic marketing campaign, the electric co-op needed a way to reach members in areas of active construction, where fiber is coming soon or is…
Focus Groups Help Identify Communication Gaps
Challenge: Appalachian Electric Cooperativemonitors member satisfaction with a mix of surveys fromTouchstone Energy, theTennessee ValleyAuthorityandE Source. But as utility leadership worked on the co-op’sstrategic plan, they needed more than raw numbers to guide future initiatives. Solution: AEC partnered with Pioneer…
How to Craft the Perfect Campaign
Couldn’t join us at Pioneer’s Member Meeting? We kicked off the meeting with a webinar, How to Craft the Perfect Campaign. A recording is below. Be sure to register for more webinars here! How do you balance creative ideas with…
My Company is Celebrating a Milestone Anniversary this Year
Anniversaries are an important part of life, and they deserve to be celebrated. They are more than dates to show you survived another lap around the sun. They create a timeline that defines your history and creates markers that allow…