Challenge: WK&T faced a common problem in today’s fast-paced marketing world—how to keep their brand message the same while using content from different sources. The marketing team needed to balance quick content needs with longer-term campaigns. Without a cohesive story, they risked sending mixed messages that could confuse members and weaken the brand. Solution: WK&T […]
Speed and price used to be the deciding factors for broadband subscribers. Today, the landscape has changed. Learn how to use experience- and persona-based marketing to connect with subscribers, then download our free guide, “How to Boost Broadband Connections,” for more peer insights.
Utilities are increasingly challenged to drive home their messaging through the fog of a fractured media landscape and reduced consumer attention spans. Bills are a handy place to share your story. Are you taking advantage of all of your potential story-sharing space? We talked to our friends at both NISC and Meridian to find out how you can share your story on bills.
What You’ll Learn Dig into the psychology of marketing with Pioneer’s Sarah Lancaster to learn how using archetypes can help your marketing create more meaningful connections with your target audiences. Guest Speaker Sarah Lancaster Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A production of Pioneer Utility Resources. StoryConnect, helping communicators […]
Flyswatters, coffee beans and bucket trucks, oh my! We all need ideas of gifts to buy. Since spring is meeting time for many Utility Pioneers, we asked Pioneer’s storytellers (and branded item collectors!) to share the best branded gifts they’ve seen.
There are few activities more tense than developing a logo and branding strategy for a new business line. AsCovington Electric Cooperativein southern Alabama learned, Pioneer Utility Resources has the staff expertise to generate broadband buzz. In an explosion of creativity and teamwork, Pioneer and CEC joined forces to name “Buzz Broadband,” the cooperative’s new, wholly-owned […]
Couldn’t join us at Pioneer’s Member Meeting? We kicked off the meeting with a webinar, How to Craft the Perfect Campaign. A recording is below. Be sure to register for more webinars here! How do you balance creative ideas with market segmentation and ways to measure success? Utility storytellers Sarah Lancaster, Jenn Urban and Will […]
Have you ever noticed there are some emails in your inbox you instantly gravitate to and others you quickly scroll past? There are 5 simple ways to create emails consumers want to open.
Expanding into new territory doesn’t just require a technical plan for building out your infrastructure. It also requires a communications plan to build brand awareness with a new audience, drive interest and generate sales. Just like your technical plan for the rollout, your communications plan will need to be customized specifically for your new territory. […]
It’s no secret that many utilities have not invested in digital marketing compared to print. But that’s changing rapidly. Today, utilities are seeing more and more that their satisfaction ratings and take rates are directly tied to their ability to communicate online. The challenge for today’s utility communicators is being able to translate their messages […]
As a provider of electric or broadband services, you are on the front lines of restoring critical functions — and a sense of normalcy — to your communities in the aftermath of an outage or crisis. As such, you know the importance of a good plan. But even the best plans cannot account for every […]
When MonCre began working with us in 2018, its name was listed in various ways across several channels: “MonCre Telephone,” “Moncre Telephone,” “Mon-cre Telephone” or “Mon-Cre Telephone.” At the same time that MonCre was looking to standardize and reestablish its brand, the cooperative also had opportunities to rework its bundles with higher speeds at lower […]
