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Category Member Consumer
WEBINAR: Anatomy of a Research Campaign
Need to know more about the people you serve? Dive into the possibilities with our marketing research partners at Pulse Research in this webinar, recorded on May 30, 2024. Get Market Research Solutions
Member Surveys Deliver Guidance for Community Investments
Challenge: The Utility Pioneers at Cordova Electric Cooperative (CEC) look at challenges a bit differently. No roads lead to the remote Alaskan electric system, perched between mountains and the sea near the Prince William Sound. When storm after storm hit…
Focus Groups Help Identify Communication Gaps
Challenge: Appalachian Electric Cooperativemonitors member satisfaction with a mix of surveys fromTouchstone Energy, theTennessee ValleyAuthorityandE Source. But as utility leadership worked on the co-op’sstrategic plan, they needed more than raw numbers to guide future initiatives. Solution: AEC partnered with Pioneer…
Webinar Recording: Where to Find Champions for Your Story
How do Utility Pioneers find people and community groups to feature as community champions for their story? Hear ideas from NCTC’s Amy Phelps and Pioneer’s Susan Bain in this webinar, recorded on Aug. 18, 2022.
Eight Ways to Turn Negative Comments into Positive Stories
Couldn’t join us at StoryConnect: The Conference? We streamed one of our sessions as part of our webinar education and training series. Outages, high bills or a bad mood can trigger negative social media comments. Misery loves company; if left…