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Category Social Media
Pioneer’s TwoFourSeven Response Program Helps Communicators Escape the Social Spiral
Challenge: For community-owned utilities, social media has become a primary communication channel, especially during outages, storms and emergencies. Consumers expect timely, accurate responses at all hours. But for many communications teams, that expectation collides with reality. Peace River Electric Cooperative…
Webinar Archive: Weathering Social Storms
Weathering Social Storms Webinar from June 22, 2022 featuring Melissa Shaw, Mike Marsch and Sydney Turner.
Eight Ways to Turn Negative Comments into Positive Stories
Couldn’t join us at StoryConnect: The Conference? We streamed one of our sessions as part of our webinar education and training series. Outages, high bills or a bad mood can trigger negative social media comments. Misery loves company; if left…
Social Campaigns Connect Consumers to Utility Pioneers
Social media engagement trends shift as Facebook adjusts what drives the news feeds.Pioneer Social’s round-the-clock team responds quickly, building a library of customizable ways to connect. Through the Pioneer Social team’s partnerships with more than 130 utilities, our Utility Pioneers…
Electrical Safety & Energy-Efficiency Graphics
Social media posts need eye-catching graphics to stand out. That’s why Pioneer Utility Resources Graphic Designer Duy Mai creates electrical safety and energy efficiency-related images every month. Duy works closely Pioneer Utility Resources Assistant Editor Ethan Rocke and the Efficiency Services Group team to…