Social Media

Everyone needs a hero. At Ruralite, we look up to linemen. That's why April is one of our favorite months.…

This week Facebook CEO Mark Zuckerberg shared his privacy-focused vision for social networking. What does this mean for public power…

While working in the field, one of your lineworkers finds an electrocuted bobcat hanging from a pole. Will he focus…

We dived into several leading social media management tools. Then we charted how Hootsuite, Sprout Social, Agora Pulse, Social Pilot,…

Ruralite Services honors lineworkers by highlighting industry facts.

Why is it so hard for people to see your Facebook content? Competition. This article reviews several frequency studies and…

Do your employees know how much personal posts can impact a utility’s reputation? It is critical to have a comprehensive…

Do consumers send outage complaints on Facebook Messenger only to be told they need to call an outage hotline to…

In October take time to communicate what makes your utility special during National Cooperative Month and Public Power Week. Read…

The days of standalone-text posts are fading. If you want to be heard by the next generation of consumers, start…

Want to engage your Facebook community with more than a post? Adding a call-to-action button can transform your page into…

Hard hats, gloves, safety harnesses, hot sticks. Linemen carry a lot of weight—not to mention keeping the lights on for…