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  • Blog
    Social Media

    Understanding Facebook Changes

    Facebook is actively rolling out a change to business pages. They are calling this the “new Page experience,” and it…

  • Blog
    Social Media

    Tap Social Reports to Boost Consumer Engagement

    Are you using social media analytics to make sure messages engage consumers? By digging into monthly Facebook reports, utility communicators…

  • Blog
    Social Media

    4 Ways to Earn Love (& Likes) on Facebook

    Facebook turns 17 this month. As the platform matures, the way utilities promote content must change, too. Here are four…

  • Blog
    Social Media

    Despite the Headlines, Stick With Social Media

    Use our four recommendations to navigate today’s turbulent waters of social media.

  • Blog
    Social Media

    Kick-Start 2020 with Social Stories

    Facebook and Instagram Stories are gaining popularity with public power communicators. Watch two videos packed with peer examples, then learn…

  • Blog
    Crisis Communications

    Coping with a Crisis: Don’t Shoot the Messenger. Use it.

    With the rise of messaging, crisis communication plans must address how to use Facebook Messenger during an extended outage. These…

  • Blog
    Digital Marketing

    eBooks: How to Harness Messaging + Social Media Guide

    We love sharing utility best practices on our blog, but some topics need more than a few paragraphs. Hello, eBooks.

  • Blog
    Social Media

    What Social Shifts Mean for Your Utility

    This week Facebook CEO Mark Zuckerberg shared his privacy-focused vision for social networking. What does this mean for public power…