Seth Tibbot

From treehouse dream to global brand, Tofurky’s Founder and Chairman Seth Tibbot shares his story of selling millions of plant-based food products without selling out.

Success doesn’t happen overnight. Except for Seth, to whom it does―but only after fifteen years of intrepid failure. His book, In Search of the Wild Tofurky, tells the triumphant tale of how a self-described hippie with no business training but plenty of enterprising goals grew a $2,500 startup into a global brand and ushered in a plant-based foods renaissance along the way.