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What You’ll Learn
In the summer of 2019, Director of Communications Patricia Contic and her team at Morristown (TN) Utility Systems were set to launch a company-wide rebranding effort. And then someone launched a DDoS attack on their network. In this episode, Patricia talks about how they managed the public backlash, deleted their Facebook page and started a new one, and came out the other side with a rebrand — and a new social media policy.