Episode Category The StoryConnect Podcast
Fiber Cup Champions: How Team Midwest Scores with Esports Sponsorships

What You’ll Learn From cross-branding and tournaments to a local college team sporting the utility’s name on its arena, Michigan’s Midwest Energy & Communications plugs directly into a high-bandwidth internet subscriber audience. Candy Riem shares how Team Midwest turned an…
Discovering Key Metrics for Broadband Providers

What You’ll Learn Erika Nelson of Lynxx Networks talks about the KPIs broadband providers should be paying attention to. From market share and ARPU to digital analytics and customer reviews, Erika shares how her team uses data to guide decisions…
Incentives That Build Stronger Teams

What You’ll Learn Shelly Hansel, public relations director at SCTelcom, discusses creative ways cooperatives can incentivize employees and strengthen company culture. From referral bonuses to “Going the Extra Mile” awards and even monthly half-days off, Shelly shares how recognition, trust…
The Power of Strategic Partnerships

What You’ll Learn Andy Johns is joined by Chris Townson, CEO of West Carolina and Upcountry Fiber, to talk about what makes a strong partnership. Chris shares candid lessons from working with telcos, electrics and municipalities—including how to evaluate opportunities,…
Turning Data Into Direction: How ECE Fiber Turns Metrics Into Momentum

What You’ll Learn KPIs, NPS, churn—oh my! Data doesn’t have to be daunting. Ty Houglum, CIO at ECE Fiber, shares how his team turns numbers into action, building a culture that makes data meaningful, not mysterious. Notes: Filmed at Calix…
Improving Your Writing Style with Planning

What You’ll Learn A blank page can be scary—unless you already know what you’re writing. In this episode, Mt. Wheeler Power’s Christina Sawyer shares how using AI to brainstorm story ideas at the start of the year gave her more…
The Keys to Connecting With Kids

What You’ll Learn As a writer on shows like Paw Patrol, Spirit Rangers and Cocomelon Lane, Joey Clift shares some of the keys to reaching the youngest audiences. Joey will be a speaker at StoryConnect 2026. Guest Speaker Joey…
Connected Senior: Digital Literacy Program

What You’ll Learn From teaching 95-year-olds to stream their favorite shows to connecting the 5,000th home to fiber, Beacon Broadband proves inclusion and innovation go hand in hand. Bill Gerski shares how their Connected Senior Program bridges generations and the…
Creating Staff Energy Influencers

What You’ll Learn What if every staff member at your utility felt confident answering energy questions? In this episode, Benton PUD’s Jodi Henderson shares how its Empowered program turns staff into energy pros through training built on employee needs. Find…
Stories That Stick in the Capitol

What You’ll Learn When you walk into a legislator’s office, will your story stick or slip away? In this episode, Inland Power & Light’s Andy Barth shares how utilities can move beyond numbers to craft stories lawmakers care about. Notes:…