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Episode Category The StoryConnect Podcast
Status Quo Is Not Company Policy
What You’ll Learn David Naylor co-authored a book about Rayburn Electric Cooperative with a focus on how the cooperative realigned its core values to push for innovation throughout the organization. The book is available on Amazon, Guest Speaker David…
Can Stories Make You A More Effective Speaker?
What You’ll Learn Debra Weller says stories can not only help you connect with your audience, but can also help them remember what you have to say. Weller, who will be speaking at Pioneer’s StoryConnect 2025 in St. Augustine, Florida,…
How Can Subscribers ‘Cash In’ at Community Events?
What You’ll Learn In Kansas, one utility is handing out branded cash to use at local businesses during festivals. Hear Erma Ratliff share the idea behind Kanokla Cash to see if the idea could help you cash in on community…
Bringing on Junior Board Members
What You’ll Learn Seeking to engage younger members, Kankakee Valley REMC launched a Junior Board program to introduce high school students in the co-op’s operations. Guest Speaker Amanda Steeb Show Notes Transcripts have been lightly edited for clarity and readability.…
Reducing Broadband Business Churn
What You’ll Learn Business customers need reliability, flexibility and simple billing. Delivering and communicating about those value adds can lead to long-lasting customer relationships. Guest Speaker Shannon Stafslien Show Notes Transcripts have been lightly edited for clarity and readability. Intro:…
The Value Based Approach to Selling Broadband, with Joe Kohegyi
What You’ll Learn Calix’s Joe Kohegyi says competing on price and speed is a recipe for failure. Modern consumers want value in their connection and smart broadband marketers are working to communicate the value they deliver. Show Notes Transcripts have…
The Importance of Alignment and How to Get There
What You’ll Learn Clever marketing campaigns are fun, but they are ineffective unless staff and sales processes are aligned behind them. Guest Speaker Vernon Johnson Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A production of…
Food Trucks and Fireworks: How to Creatively Connect Community Events
What You’ll Learn When you have multiplebroadband competitors pulling potential subscribers away, how do you set your story apart? Hear how Georgia’s Tri-CoGo turned powering food trucks, fireworks shows and parks and recreation spaces into a way to build brand…
Strategies for Getting Out of the TV Business
What You’ll Learn Facing increasing costs and angry subscribers, many broadband providers are looking to drop TV service. Ending linear video service in a strategic way can leave customers and broadband providers in a better way—as long as it’s done…
Weaving Compelling Narratives into Your Marketing Strategy
What You’ll Learn The broadband packages at SCTelcom don’t focus on speed. Instead, they highlight experiences like the connected family, high techies, home tech starter and a package for a simple and secure experience. Wendy Crenner shares how her team…