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Episode Category StoryConnect
Getting Ready for ‘The Year of the Co-op’ in 2025
What You’ll Learn We’re gearing up to celebrate the United Nations’ International Year of Cooperatives in 2025, so we’ve invited co-op cheerleader Adam Schwartz onto the podcast to help Utility Pioneers brainstorm how to tell our co-op stories in fresh,…
A Scavenger Hunt and Livestream for World Wi-Fi Day
What You’ll Learn Mountain Rural Telephone wanted to educate members about Wi-Fi, broadband and the capabilities they provide. So working with local businesses, they built a campaign around World Wi-Fi Day in June. Guest Speaker Lisa Fannin Show Notes Transcripts…
Are you an Explorer, Creator or Servant? Use Brand Archetypes to Strengthen Campaign Strategies
Dig into the psychology of marketing with Pioneer’s Sarah Lancaster to learn how using archetypes can help your marketing create more meaningful connections with your target audiences.
Is Nextdoor a Good Social Media Option for You?
EWEB is one year into trying out Nextdoor as a communication tool, and they are seeing good results due to the platform’s focus on geographic filters.
Broadband Labels Deadline Insights
With about two months to go before the Oct. 10 broadband label deadline, Dounia Chikhoune, from JSI, shares insights about on what she's seen big and small ISPs do to be ready.
SEO’s Not Dead in North Carolina
SkyLine/SkyBest doesn't let the fact that they are a member-owned telephone cooperative in the North Carolina mountains stop them from fighting hard against big competitors in the search rankings. Edward Hinson shares examples of what they’ve done to move up in the rankings and why it’s worth it.
Putting Pets to Work in the Office
What You’ll Learn Employees at Columbia REA are allowed to bring their pets to work. CEO Scott Peters says it’s a beneficial policy as long as you “paws” to think about the guidelines first. Guest Speaker Scott Peters Show Notes…
Broadband and Bigfoot: Building Engagement into Your Service Strategy
What You’ll Learn Storytelling is a HUGE component of broadband marketing. But how can you make a technical subject engaging and memorable for your community? Kelly Burns, marketing manager at CTC in Minnesota, tells us how Bigfoot, its own Gig…
Harnessing Your Personal Experiences to Improve Broadband Programs
What You’ll Learn Speed is so 2020. To connect with today’s broadband subscribers you need data-driven storytelling, persona-based service tiers and the know-how to read digital body language. Calix’s Naylor Gray shares insights from the 2024 update of Calix’s e-book,…
The ‘Rural Mural’ Program
What You’ll Learn Flint Energies has started a matching grant program with artists and community groups to paint murals in towns around its service territory. In addition to adding beauty to the community, they’re seeing positive economic impacts. Guest Speaker…