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Episode Category StoryConnect
Persona Based Marketing
What You’ll Learn In an effort to move beyond features like speed, CL Tel has begun discussing its broadband based on what their service can do for specific customer profiles of personas like gamers, remote workers and families. Special: Recorded…
Staff Leadership Programs to Grow Future Leaders
Now that the rules have been finalized, Dereck DeVries, of Vantage Point, shares the latest on what marketers, communicators and executives need to know about the where, what and when of broadband labels.
Working with Different Kinds of Co-ops to Build Our Shared Story
What You’ll Learn Food co-ops, credit unions, utilities and other types of co-ops may serve different needs, but we share many of the same stories. Cooperative educator Cathy Statz talks about the power of sharing the cross-sector co-op story with…
Photo Tips to Tell Better Stories
Chris Pietsch, director of photography for Gannett Newspapers in Oregon, shares tips on "making — not taking" better photos while previewing the sessions he will lead at StoryConnect in April.
How Self-Editing Can Make You A Better Writer
What You’ll Learn Teddy Feinberg, managing editor at the Idaho Press, gives us a preview of his sessions at StoryConnect 2024, where he will be the writing instructor. In this episode, Teddy focuses on the value of concise writing and…
Questions to Ask Before You Start Market Research, with John Marling
John Marling has been conducting market research for almost four decades. In this episode, he shares insights on what marketers and communicators need to think about in order to get meaningful, actionable data from their research.
Recruitications: Using Communications to Recruit Staff
Today's jobseekers are watching your utility's communications to see what kind of organization you are. And while your primary audience will almost always be your members or customers, Weston Putman says it's crucial to signal to potential new hires that your organization is a place they would want to work.
Storytelling Tactics From Different Types of Cooperatives
With a story-packed career spanning three different types of co-ops, WCTEL’s Mary Miller shares ideas for co-op culture-building, effective campaigns and co-opportunities for growth.
Preparing Your Co-op to Launch Fiber in a Competitive Area
What You’ll Learn Communicating in a competitive community? Prepare yourself by learning who you’re up against — and know your differences — focus on your community, get peer support and strengthen your story. Guest Speaker Lindsay Brinker Show Notes Transcripts…
Finding Staff Who Champion Your Story
What You’ll Learn How can you get an engineer excited about telling your utility story? Gregg Hunter, one of Nemont’s storytellers, sits down to talk culture and the value of story with network engineer Peter Davies. Guest Speaker Gregg Hunter…