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Episode Category StoryConnect
How Can Empowered Youth Build Your Brand Story?
What You’ll Learn Icebreakers, scholarships and character building — meet EmPOWER, a youth leadership program for high school juniors in South Dakota and Minnesota. Learn about Sioux Valley Energy’s long-term investment to build future leaders in its community. Guest Speaker…
Weaving the Co-op Difference into Economic Development and Staff Storytelling
What You’ll Learn Do you have a local network of cooperative storytellers? From his dual roles as an economic development manager at People’s Energy and board member for Cooperative Development Services, Marty Walsh’s has a unique take on co-op education…
Managing a New Brand
What You’ll Learn In under three years, Central Rural Electric Co-op moved from breaking ground to 85% buildout of their broadband service, CentraNet, in Oklahoma. During a break from the Calix event, Larry Mattox shares how the small team managed…
Persona Based Marketing
What You’ll Learn In an effort to move beyond features like speed, CL Tel has begun discussing its broadband based on what their service can do for specific customer profiles of personas like gamers, remote workers and families. Special: Recorded…
Staff Leadership Programs to Grow Future Leaders
Now that the rules have been finalized, Dereck DeVries, of Vantage Point, shares the latest on what marketers, communicators and executives need to know about the where, what and when of broadband labels.
Working with Different Kinds of Co-ops to Build Our Shared Story
What You’ll Learn Food co-ops, credit unions, utilities and other types of co-ops may serve different needs, but we share many of the same stories. Cooperative educator Cathy Statz talks about the power of sharing the cross-sector co-op story with…
Photo Tips to Tell Better Stories
Chris Pietsch, director of photography for Gannett Newspapers in Oregon, shares tips on "making — not taking" better photos while previewing the sessions he will lead at StoryConnect in April.
How Self-Editing Can Make You A Better Writer
What You’ll Learn Teddy Feinberg, managing editor at the Idaho Press, gives us a preview of his sessions at StoryConnect 2024, where he will be the writing instructor. In this episode, Teddy focuses on the value of concise writing and…
Questions to Ask Before You Start Market Research, with John Marling
John Marling has been conducting market research for almost four decades. In this episode, he shares insights on what marketers and communicators need to think about in order to get meaningful, actionable data from their research.
Recruitications: Using Communications to Recruit Staff
Today's jobseekers are watching your utility's communications to see what kind of organization you are. And while your primary audience will almost always be your members or customers, Weston Putman says it's crucial to signal to potential new hires that your organization is a place they would want to work.