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Episode Category The StoryConnect Podcast
Promote Your Pod: How To Grow Your Listening Audience
Blue Ridge Energy promotes its "Unplugged" podcast on streaming audio stations like iHeart Radio and MLB At Bat in an effort to meet potential listeners where they already are. Jacob Puckett describes the approach, as well as his perspective on why "every listen matters.”
Truck or Treat!
What You’ll Learn What’s the only thing some children like more than candy? Big trucks! At Ravalli Electric Co-op, Melissa Greenwood combined both to bring out families in her Montana community to engage with their utility and other local business…
Is Your Brand Iconic?
Bryan Rader discusses what it means for a brand to be "iconic" and how broadband providers can take steps in that direction.
How Can a Podcast Strengthen Your Story?
Lean into your personality, and don't focus on the numbers. That's the advice of veteran podcaster Carrie Huckeby. She shares how the Tennessee Broadband Association uses its podcast to tell its story, with tips on ways audio storytelling can help utilities reach new audiences.
How Can What You Know About Consumers Change the Way You Tell Your Story? With Brianna Wall
In the second part of our conversation with Brianna Wall, we dive into audience segments and how the team at Oklahoma Electric Cooperative identifies and adds internal data to their communication strategy.
How Can Data Support Strategic Storytelling?
What You’ll Learn You’ve got data, but are you using it strategically to strengthen your stories? Hear how Brianna Wall leverages analytics and existing data to be strategic with her communications plan and storytelling. Learn more about Oklahoma Electric Cooperative…
(Soft)Serving The Community With A Broadband Ice Cream Truck
What You’ll Learn When Stuart Gregory and Carrie Binns wanted to make an impression and grow Bulloch Solutions’ brand in new territories in south Georgia, they thought outside the carton — er, box. By converting an aging fiber splicing van…
Connecting With Each Other Like Humans Do
What You’ll Learn Whether we’re writing, networking, making a presentation or just socializing with friends, connecting with other humans in real ways is vital. Ginger Johnson, who spoke at NRECA’s Connect conference, shares her ideas on why those connections matter,…
What’s the Magic Formula for an Engaging Utility Podcast?
From lineman tales to water heater relationship advice, the Central Connection Podcast uses humor and relatable hosts to make waves. Co-host Tiffany Trueblood shares how staff engagement plays a key role in the co-op’s latest communication channel.
How Can a Pink Hard Hat Transform Your Story?
What You’ll Learn Are you generating Pink Power? Since 2011, lineworkers at Baldwin EMC in Alabama have worn pink hard hats each October to educate the community about different types of cancer. They even have a PINK BUCKET TRUCK (name…