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Episode Category StoryConnect
Broadband and Bigfoot: Building Engagement into Your Service Strategy
What You’ll Learn Storytelling is a HUGE component of broadband marketing. But how can you make a technical subject engaging and memorable for your community? Kelly Burns, marketing manager at CTC in Minnesota, tells us how Bigfoot, its own Gig…
Harnessing Your Personal Experiences to Improve Broadband Programs
What You’ll Learn Speed is so 2020. To connect with today’s broadband subscribers you need data-driven storytelling, persona-based service tiers and the know-how to read digital body language. Calix’s Naylor Gray shares insights from the 2024 update of Calix’s e-book,…
The ‘Rural Mural’ Program
What You’ll Learn Flint Energies has started a matching grant program with artists and community groups to paint murals in towns around its service territory. In addition to adding beauty to the community, they’re seeing positive economic impacts. Guest Speaker…
Cram the Van — A Community Fundraiser Becomes a Storytelling Powerhouse
What You’ll Learn Hear how a Kansas utility delivered 159 TONS of food with a branded van, school competitions and coordinated, consistent messaging over the last 10 years. Guest Speaker Alli Conine Show Notes Transcripts have been lightly edited for…
Line Life – Giving Students a 40-foot View of Utility Careers
What You’ll Learn Want more people to apply for lineworker jobs? Show your story to high school seniors! Learn how Community Electric Co-op’s “Day in the Life of a Lineworker” student experience raises awareness of utility career paths and lineworker…
Boosting Member Engagement with Youth Programs
What You’ll Learn Starting in kindergarten, the team at Oklahoma Electric Co-op offers educational programs to students throughout their school experience. Hear how the programs developed and why engaging children became a strategic focus for the utility over the last…
Telling Timeless Stories in Engaging Ways
Energy efficiency is a story that can feel stale. Hear how Louisiana Utility Pioneers rebranded existing resources with an owl mascot and cohesive storytelling to help both staff and members be Power Smart.
2024 Rural Broadband Streaming and Social Media Study
What You’ll Learn For the second year in a row, price was not the No. 1 concern for respondents in Innovative Systems’ annual broadband survey. What is it that matters most? This episode also includes notes on bundling, social media…
Unlocking Staff Strengths to Harness Your Internal Storytelling Potential
What You’ll Learn Internal communications is a critical part of storytelling, but one we often forget. At Medina Electric, Katie Haby’s using the CliftonStrengths training program to help staff focus on strengths to build cross-department teams and happier, more engaged…
Using an Internal Newsletter and Intranet to Engage Employees
What You’ll Learn Allison Young and the Kauai team just won an NRECA Spotlight award for their internal newsletter and intranet. What’s their secret for engaging internal communications? Special: Recorded LIVE at StoryConnect 2024! Guest Speaker Allison Young Show Notes…