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Episode Category The StoryConnect Podcast
Managing a New Brand
What You’ll Learn In under three years, Central Rural Electric Co-op moved from breaking ground to 85% buildout of their broadband service, CentraNet, in Oklahoma. During a break from the Calix event, Larry Mattox shares how the small team managed…
Persona Based Marketing
What You’ll Learn In an effort to move beyond features like speed, CL Tel has begun discussing its broadband based on what their service can do for specific customer profiles of personas like gamers, remote workers and families. Special: Recorded…
Staff Leadership Programs to Grow Future Leaders
What You’ll Learn Sioux Valley Energy’s staff LEAD program builds a culture of cooperation across the utility, creating a competitive edge when recruiting talent. Learn how projects from the leadership program improved volunteerism programs, removed silos and strengthened the co-op’s…
Working with Different Kinds of Co-ops to Build Our Shared Story
What You’ll Learn Food co-ops, credit unions, utilities and other types of co-ops may serve different needs, but we share many of the same stories. Cooperative educator Cathy Statz talks about the power of sharing the cross-sector co-op story with…
Photo Tips to Tell Better Stories
What You’ll Learn Chris Pietsch, director of photography for Gannett Newspapers in Oregon, shares tips on “making — not taking” better photos while previewing the sessions he will lead at StoryConnect in April. Guest Speaker Chris Pietsch Show Notes Transcripts…
How Self-Editing Can Make You A Better Writer
What You’ll Learn Teddy Feinberg, managing editor at the Idaho Press, gives us a preview of his sessions at StoryConnect 2024, where he will be the writing instructor. In this episode, Teddy focuses on the value of concise writing and…
Questions to Ask Before You Start Market Research, with John Marling
What You’ll Learn John Marling has been conducting market research for almost four decades. In this episode, he shares insights on what marketers and communicators need to think about in order to get meaningful, actionable data from their research. Learn…
Recruitications: Using Communications to Recruit Staff
What You’ll Learn Today’s jobseekers are watching your utility’s communications to see what kind of organization you are. And while your primary audience will almost always be your members or customers, Weston Putman says it’s crucial to signal to potential…
Storytelling Tactics From Different Types of Cooperatives
What You’ll Learn With a story-packed career spanning three different types of co-ops, WCTEL’s Mary Miller shares ideas for co-op culture-building, effective campaigns and co-opportunities for growth. Guest Speaker Mary Miller Show Notes Transcripts have been lightly edited for clarity…
Preparing Your Co-op to Launch Fiber in a Competitive Area
What You’ll Learn Communicating in a competitive community? Prepare yourself by learning who you’re up against — and know your differences — focus on your community, get peer support and strengthen your story. Guest Speaker Lindsay Brinker Show Notes Transcripts…