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Episode Category The StoryConnect Podcast
Telling Timeless Stories in Engaging Ways
Energy efficiency is a story that can feel stale. Hear how Louisiana Utility Pioneers rebranded existing resources with an owl mascot and cohesive storytelling to help both staff and members be Power Smart.
2024 Rural Broadband Streaming and Social Media Study
What You’ll Learn For the second year in a row, price was not the No. 1 concern for respondents in Innovative Systems’ annual broadband survey. What is it that matters most? This episode also includes notes on bundling, social media…
Unlocking Staff Strengths to Harness Your Internal Storytelling Potential
What You’ll Learn Internal communications is a critical part of storytelling, but one we often forget. At Medina Electric, Katie Haby’s using the CliftonStrengths training program to help staff focus on strengths to build cross-department teams and happier, more engaged…
Using an Internal Newsletter and Intranet to Engage Employees
What You’ll Learn Allison Young and the Kauai team just won an NRECA Spotlight award for their internal newsletter and intranet. What’s their secret for engaging internal communications? Special: Recorded LIVE at StoryConnect 2024! Guest Speaker Allison Young Show Notes…
How Can Empowered Youth Build Your Brand Story?
What You’ll Learn Icebreakers, scholarships and character building — meet EmPOWER, a youth leadership program for high school juniors in South Dakota and Minnesota. Learn about Sioux Valley Energy’s long-term investment to build future leaders in its community. Guest Speaker…
Weaving the Co-op Difference into Economic Development and Staff Storytelling
What You’ll Learn Do you have a local network of cooperative storytellers? From his dual roles as an economic development manager at People’s Energy and board member for Cooperative Development Services, Marty Walsh’s has a unique take on co-op education…
Managing a New Brand
What You’ll Learn In under three years, Central Rural Electric Co-op moved from breaking ground to 85% buildout of their broadband service, CentraNet, in Oklahoma. During a break from the Calix event, Larry Mattox shares how the small team managed…
Persona Based Marketing
What You’ll Learn In an effort to move beyond features like speed, CL Tel has begun discussing its broadband based on what their service can do for specific customer profiles of personas like gamers, remote workers and families. Special: Recorded…
Staff Leadership Programs to Grow Future Leaders
Now that the rules have been finalized, Dereck DeVries, of Vantage Point, shares the latest on what marketers, communicators and executives need to know about the where, what and when of broadband labels.
Working with Different Kinds of Co-ops to Build Our Shared Story
What You’ll Learn Food co-ops, credit unions, utilities and other types of co-ops may serve different needs, but we share many of the same stories. Cooperative educator Cathy Statz talks about the power of sharing the cross-sector co-op story with…