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Episode Category StoryConnect
Cram the Van — A Community Fundraiser Becomes a Storytelling Powerhouse
What You’ll Learn Hear how a Kansas utility delivered 159 TONS of food with a branded van, school competitions and coordinated, consistent messaging over the last 10 years. Guest Speaker Alli Conine Show Notes Transcripts have been lightly edited for…
Line Life – Giving Students a 40-foot View of Utility Careers
What You’ll Learn Want more people to apply for lineworker jobs? Show your story to high school seniors! Learn how Community Electric Co-op’s “Day in the Life of a Lineworker” student experience raises awareness of utility career paths and lineworker…
Boosting Member Engagement with Youth Programs
What You’ll Learn Starting in kindergarten, the team at Oklahoma Electric Co-op offers educational programs to students throughout their school experience. Hear how the programs developed and why engaging children became a strategic focus for the utility over the last…
Telling Timeless Stories in Engaging Ways
Energy efficiency is a story that can feel stale. Hear how Louisiana Utility Pioneers rebranded existing resources with an owl mascot and cohesive storytelling to help both staff and members be Power Smart.
2024 Rural Broadband Streaming and Social Media Study
What You’ll Learn For the second year in a row, price was not the No. 1 concern for respondents in Innovative Systems’ annual broadband survey. What is it that matters most? This episode also includes notes on bundling, social media…
Unlocking Staff Strengths to Harness Your Internal Storytelling Potential
What You’ll Learn Internal communications is a critical part of storytelling, but one we often forget. At Medina Electric, Katie Haby’s using the CliftonStrengths training program to help staff focus on strengths to build cross-department teams and happier, more engaged…
Using an Internal Newsletter and Intranet to Engage Employees
What You’ll Learn Allison Young and the Kauai team just won an NRECA Spotlight award for their internal newsletter and intranet. What’s their secret for engaging internal communications? Special: Recorded LIVE at StoryConnect 2024! Guest Speaker Allison Young Show Notes…
How Can Empowered Youth Build Your Brand Story?
What You’ll Learn Icebreakers, scholarships and character building — meet EmPOWER, a youth leadership program for high school juniors in South Dakota and Minnesota. Learn about Sioux Valley Energy’s long-term investment to build future leaders in its community. Guest Speaker…
Weaving the Co-op Difference into Economic Development and Staff Storytelling
What You’ll Learn Do you have a local network of cooperative storytellers? From his dual roles as an economic development manager at People’s Energy and board member for Cooperative Development Services, Marty Walsh’s has a unique take on co-op education…
Managing a New Brand
What You’ll Learn In under three years, Central Rural Electric Co-op moved from breaking ground to 85% buildout of their broadband service, CentraNet, in Oklahoma. During a break from the Calix event, Larry Mattox shares how the small team managed…