Business customers need reliability, flexibility and simple billing. Delivering and communicating about those value adds can lead to long-lasting customer relationships.

What You’ll Learn Calix’s Joe Kohegyi says competing on price and speed is a recipe for failure. Modern consumers want value in their connection and smart broadband marketers are working to communicate the value they deliver. Show Notes Transcripts have…

Clever marketing campaigns are fun, but they are ineffective unless staff and sales processes are aligned behind them.

What You’ll Learn When you have multiplebroadband competitors pulling potential subscribers away, how do you set your story apart? Hear how Georgia’s Tri-CoGo turned powering food trucks, fireworks shows and parks and recreation spaces into a way to build brand…

Facing increasing costs and angry subscribers, many broadband providers are looking to drop TV service. Ending linear video service in a strategic way can leave customers and broadband providers in a better way—as long as it's done in a smart way.

The broadband packages at SCTelcom don’t focus on speed. Instead, they highlight experiences like the connected family, high techies, home tech starter and a package for a simple and secure experience. Wendy Crenner shares how her team uses the power of narratives to connect with subscribers.

Mike Teegarden is retiring from Pioneer after 31 years of telling stories, first through his photography and then through his editorial leadership. Mike joins “The StoryConnect Podcast” to discuss lessons learned from photography to leadership to storytelling.

Is your consumer service team built to care? Scott Paul, of Beacon Broadband, shares how he uses team building and mentoring to turn his frontline team into storytelling specialists!

What You’ll Learn Every Friday night, stadium lights flash on and fans in purple or red file in. Before the crowd roars for touchdowns, they pull out their phones to connect to free Wi-Fi from the co-op. Pea River Co-op’s…