Episode Category The StoryConnect Podcast
Turning Data Into Direction: How ECE Fiber Turns Metrics Into Momentum

KPIs, NPS, churn—oh my! Data doesn’t have to be daunting. Ty Houglum, CIO at ECE Fiber, shares how his team turns numbers into action, building a culture that makes data meaningful, not mysterious.
Improving Your Writing Style with Planning

A blank page can be scary—unless you already know what you’re writing. In this episode, Mt. Wheeler Power’s Christina Sawyer shares how using AI to brainstorm story ideas at the start of the year gave her more time to research, write with confidence and even inspire other utilities through the Ruralite share package.
The Keys to Connecting With Kids

As a writer on shows like Paw Patrol, Spirit Rangers and Cocomelon Lane, Joey Clift shares some of the keys to reaching the youngest audiences. Joey will be a speaker at StoryConnect 2026.
Connected Senior: Digital Literacy Program

From teaching 95-year-olds to stream their favorite shows to connecting the 5,000th home to fiber, Beacon Broadband proves inclusion and innovation go hand in hand. Bill Gerski shares how their Connected Senior Program bridges generations and the ways other Utility Pioneers can replicate the success in their own communities.
Creating Staff Energy Influencers

What if every staff member at your utility felt confident answering energy questions? In this episode, Benton PUD’s Jodi Henderson shares how its Empowered program turns staff into energy pros through training built on employee needs.
Stories That Stick in the Capitol

When you walk into a legislator’s office, will your story stick or slip away? In this episode, Inland Power & Light’s Andy Barth shares how utilities can move beyond numbers to craft stories lawmakers care about.
Turn Comfort Into Conversations: Let’s Go Over the Line

Getting lineworkers to relax and share stories isn’t easy—unless you’ve got a mic and a clever idea. In this episode, Mason PUD 3’s Asia Cline shares how her award-winning staff podcast, “Over the Line,” opens conversations, builds trust and keeps internal communications fresh.
Branding Beyond the Logo (Sometimes There Are Superheroes)

Casey French, marketing and PR director at CASSCOMM discusses how branding goes beyond a logo to include community engagement, co-branding, locally produced video and creative mascots, like their superhero, “Gigabolt.”
Personal Branding for Introverts

In her recently published book, “Personal Branding for Introverts,” Goldie Chan outlines how to remain true to yourself, while taking strategic steps to improve your network and reputation. Goldie previews the book and her session at StoryConnect 2026 in this episode.
Calix ConneXions ReaXions

In what's become an annual tradition, hosts Megan McKoy-Noe and Andy Johns share the mics to discuss major takeaways from last week's Calix ConneXions conference. Ding!