The era of selling broadband based on speed alone is over. At Calix ConneXions 2024, industry leaders focused on subscriber experience and community connection to drive rural broadband success. From outdoor Wi-Fi innovations to strategic planning shifts, here’s what’s next for rural broadband providers.

What You’ll Learn Clark Public Utilities has been surveying its customers since the 1960s. How have the valuable insights gleaned from surveys helped the utility successfully serve its community? Customer Experience Manager Cameron Daline tells us on this podcast episode.…

What You’ll Learn Hear how ‘Power Eastern Oregon,’ an economic development summit bringing together regional legislators, nationally-known speakers and rural Oregon’s business community, has become a way for Oregon Trail Electric Cooperative to strengthen their community’s story. Guest Speaker Paige…

Hydromania may sound like a music festival in the Gorge, but it’s a free summer camp for fourth and fifth graders from Umatilla Electric Cooperative. Weston Putman shares the camp's origin story and how it is building the next generation of co-op members.

How much of the publicly-shared interactions with utility staff is trolling versus investigative reporting by concerned citizens who have a right to hold the utility accountable? We're talking to Ryan Hall about “Getting Out of the Gotcha Moments” at NWPPA’s Northwest Innovations Conference in Idaho.

How do you boost your take rates and cut churn after you've built broadband? OEC Fiber’s Erin McKnight shares her storytelling tactics, including a three-tiered marketing approach by zone and her subscriber stories series. Tune in for fresh ideas!

What You’ll Learn It’s difficult to have happy customers if you have unhappy staff. Dr. Trish Holliday and Brent Baker of NES talk about the connection between the two and how to improve both. Guest Speaker Dr. Trish Holliday and…

What You’ll Learn We’re gearing up to celebrate the United Nations’ International Year of Cooperatives in 2025, so we’ve invited co-op cheerleader Adam Schwartz onto the podcast to help Utility Pioneers brainstorm how to tell our co-op stories in fresh,…

What You’ll Learn Mountain Rural Telephone wanted to educate members about Wi-Fi, broadband and the capabilities they provide. So working with local businesses, they built a campaign around World Wi-Fi Day in June. Guest Speaker Lisa Fannin Show Notes Transcripts…

Dig into the psychology of marketing with Pioneer’s Sarah Lancaster to learn how using archetypes can help your marketing create more meaningful connections with your target audiences.