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Episode Category StoryConnect
Strategies for Getting Out of the TV Business
Facing increasing costs and angry subscribers, many broadband providers are looking to drop TV service. Ending linear video service in a strategic way can leave customers and broadband providers in a better way—as long as it's done in a smart way.
Weaving Compelling Narratives into Your Marketing Strategy
The broadband packages at SCTelcom don’t focus on speed. Instead, they highlight experiences like the connected family, high techies, home tech starter and a package for a simple and secure experience. Wendy Crenner shares how her team uses the power of narratives to connect with subscribers.
What Can We Learn from 31 Years in Utility Communications?
Mike Teegarden is retiring from Pioneer after 31 years of telling stories, first through his photography and then through his editorial leadership. Mike joins “The StoryConnect Podcast” to discuss lessons learned from photography to leadership to storytelling.
Frontline Storytellers: How to Train Your Team on Subscriber Experience
Is your consumer service team built to care? Scott Paul, of Beacon Broadband, shares how he uses team building and mentoring to turn his frontline team into storytelling specialists!
Team ThunderForce: How a Dino-Riding Hero Turns Humor Into Sales
Incorporating humor into broadband marketing has skyrocketed sales at Co-Mo Communications over the past several years. How did dino-riding Chip Thunder go from a short-lived advertisement to a beloved character among subscribers?
Football and WiFi: How One Utility Connects with Fans (and Subscribers) on Friday Nights
What You’ll Learn Every Friday night, stadium lights flash on and fans in purple or red file in. Before the crowd roars for touchdowns, they pull out their phones to connect to free Wi-Fi from the co-op. Pea River Co-op’s…
Major Takeaways from the 2024 Calix ConneXions Conference
The era of selling broadband based on speed alone is over. At Calix ConneXions 2024, industry leaders focused on subscriber experience and community connection to drive rural broadband success. From outdoor Wi-Fi innovations to strategic planning shifts, here’s what’s next for rural broadband providers.
Fostering Success Through Surveys
What You’ll Learn Clark Public Utilities has been surveying its customers since the 1960s. How have the valuable insights gleaned from surveys helped the utility successfully serve its community? Customer Experience Manager Cameron Daline tells us on this podcast episode.…
Raising Your Community’s Story with a Business Summit
What You’ll Learn Hear how ‘Power Eastern Oregon,’ an economic development summit bringing together regional legislators, nationally-known speakers and rural Oregon’s business community, has become a way for Oregon Trail Electric Cooperative to strengthen their community’s story. Guest Speaker Paige…
How to Make a Splash with Hydromania Summer Science Camp!
Hydromania may sound like a music festival in the Gorge, but it’s a free summer camp for fourth and fifth graders from Umatilla Electric Cooperative. Weston Putman shares the camp's origin story and how it is building the next generation of co-op members.