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Episode Category The StoryConnect Podcast
How to Be A Better Public Speaker
What You’ll Learn Author and speaker Erick Rheam discusses how people who like public speaking — and those who don’t — can improve their skills to be a better communicator. Learn more about Erick and his book at erickrheam.com. Guest…
How Can Storytelling Be Your Brand’s Competitive Edge?
What You’ll Learn Mary Miller, Marketing and Communications Manager for West Carolina Tel, shares ideas from her panel on how broadband providers using ideas like those presented in Donald Miller’s StoryBrand framework can gain a competitive advantage in marketing and…
Realigning Utility Spending to Match Your Mission
What You’ll Learn After the pandemic made a virtual business meeting possible, one utility transformed its annual member meeting into the Bright Futures Fund Run, a way for community members to support Dolly Parton’s Imagination Library childhood literacy campaign. Guest…
How Can You Introduce New Employees to Your Co-op Story?
What You’ll Learn Retirements and competitive hiring makes storytelling critical for staff retention. How can you introduce new team members to your culture and keep them happy? Kathryn Green at Southern Rivers Energy shares her co-op’s onboarding process, which turns…
How Can Artificial Intelligence Support Utility Storytelling?
What You’ll Learn Whether you’re writing a story or creating an image, prompts are key tools to help you effectively work with artificial intelligence. Kyle Allwine shares how he uses prompts to deliver different versions of original content and strengthen…
Cutting-Edge Technology — The PR Value of Smart Mowers
What You’ll Learn Central Georgia EMC has deployed 18 smart mowers to save money on a landscaping contract. Seeing the autonomous mowers working on the grounds started community conversations and further positioned the co-op as a technology leader for electrification…
How Can A Podcast Help Your Utility Tell Its Story?
What You’ll Learn Jones-Onslow EMC uses its “Flippin’ The Switch” podcast to build community around its brand by sharing a mix of community stories and discussions of utility-related topics. Learn how they do it and how the podcast fits into…
How Can Member-focused Roles on Your Team Strengthen Your Story?
What You’ll Learn Stories have a tendency to change when a lot of folks are sharing them. It’s a big game of telephone, and phrases may shift the further you get from the source. Hoosier Energy Member Relations Specialists Kyle…
How Can the Smart Rural Community Designation Differentiate Your Brand?
What You’ll Learn Podcasts recorded live at StoryConnect are sponsored by Meridian Cooperative. After receiving NTCA’s Smart Rural Community designation, LightStream co-branded it with their own brand everywhere to underscore the value of their service. Recorded LIVE at StoryConnect 2023.…
For the First Time, Reliability is More Important the Price (and Other Trends)
What You’ll Learn Innovative System’s latest study into the habits of rural consumers found that local channels are increasingly important when it comes to video. But for the first time, reliability was a greater priority than price in regard to…