Episode Category The StoryConnect Podcast
What Can Utilities Learn From Sled Dogs? With Quince Mountain

What You’ll Learn Quince Mountain, author of “Naked and Afraid” and a competitor in the Iditarod, was the keynote speaker at the NWPPA NIC conference. He shares points that utilities and broadband providers can learn from dog-sled racing. Show Notes…
Video Tips for Utility Communicators

What You’ll Learn Sheila Corson at Okanogan County PUD shares tips utility communicators can use to quickly create quality video content to tell their stories. The software programs mentioned include vyond.com, animaker.com and powtoon.com. Guest Speaker Sheila Corson Show Notes…
The Case for Multigig Broadband Service

What You’ll Learn The number of people who need (or even understand) multiple gigs’ worth of broadband speed might be small now, but Matt Daniel at Mountain Telephone lays out the case for why offering such top-end packages makes sense.…
How to Communicate Through Alaska-sized Crises

Extreme weather and the state's remoteness amplify any crisis that may come up in Alaska. That means Meadow Bailey and the Golden Valley team have to be prepared. What can other communicators learn from their preparation?
The Reluctant Salesperson

What You’ll Learn Tom DuBos reveals what it really takes to be a good salesperson and how folks can embrace sales opportunities by seeing them as ways to meet needs. Guest Speaker Tom DuBos Show Notes Transcripts have been lightly…
Navigating Social Media

What You’ll Learn Ian Cope shares thoughts on how utilities can navigate through the wilds of social media, summing up his panel at the 2022 NIC conference. Guest Speaker Ian Cope Show Notes Transcripts have been lightly edited for clarity…
After a Rebrand, How Can You Make Sure All of Your Staff are Telling the Same Story?

What You’ll Learn A lot of utilities are weighing rebrands and new brands as they add broadband service, merge with other utilities or expand to new communities. Meridian Cooperative Vice President of Marketing and Creative Services Lindsay Tyson led her…
Writing Tips for Myths, Folklore and Utility Magazines

What You’ll Learn Camilla Mortensen, a University of Oregon journalism instructor and editor of Eugene Weekly, defines “solution journalism” and shares storytelling tips for utility communicators from the world of journalism and folklore. Guest Speaker Camilla Mortensen Show Notes Transcripts…
Leveraging the Smart Rural Community Designation

What You’ll Learn NTCA’s Smart Rural Community Designation can be a powerful tool to help differentiate your telco — if you leverage it properly. Guest Speaker Melissa Lanzourakis Show Notes Transcripts have been lightly edited for clarity and readability. Intro:…
What Stories Resonate With Your Readers? With Michael Rovito

What You’ll Learn Michael Rovito, deputy director at the Alaska Power Association, explains the role of photography and finding your focus in storytelling. He’s watched Alaskan utility storytelling in Ruralite magazine evolve from a focus on utility news to shining…