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Episode Category StoryConnect
Using Humor to be ‘Non-Boring’
What You’ll Learn The Corps of Engineers Portland District social media feeds that Chris Gaylord manages are full of vampires, yams on dams, celebrities and memes. It’s not what you might expect from a government agency. Chris Gaylord explains why…
Reflecting on 28 Years of Utility Storytelling
What You’ll Learn Pam Blair is retiring after 28 years of helping utilities tell their story through magazines. At the StoryConnect workshop, she joined the podcast to reflect on lessons she’s learned along the way. Guest Speaker Pam Blair Show…
Seven Common Grammar Gaffes
What You’ll Learn A self-professed grammar nerd, NWPPA Director of Communications Brenda Dunn talks through some common mistakes that writers make and how to fix them. Guest Speaker Brenda Dunn Show Notes Transcripts have been lightly edited for clarity and…
What Can Utilities Learn From Sled Dogs? With Quince Mountain
What You’ll Learn Quince Mountain, author of “Naked and Afraid” and a competitor in the Iditarod, was the keynote speaker at the NWPPA NIC conference. He shares points that utilities and broadband providers can learn from dog-sled racing. Show Notes…
Video Tips for Utility Communicators
What You’ll Learn Sheila Corson at Okanogan County PUD shares tips utility communicators can use to quickly create quality video content to tell their stories. The software programs mentioned include vyond.com, animaker.com and powtoon.com. Guest Speaker Sheila Corson Show Notes…
The Case for Multigig Broadband Service
What You’ll Learn The number of people who need (or even understand) multiple gigs’ worth of broadband speed might be small now, but Matt Daniel at Mountain Telephone lays out the case for why offering such top-end packages makes sense.…
How to Communicate Through Alaska-sized Crises
Extreme weather and the state's remoteness amplify any crisis that may come up in Alaska. That means Meadow Bailey and the Golden Valley team have to be prepared. What can other communicators learn from their preparation?
The Reluctant Salesperson
What You’ll Learn Tom DuBos reveals what it really takes to be a good salesperson and how folks can embrace sales opportunities by seeing them as ways to meet needs. Guest Speaker Tom DuBos Show Notes Transcripts have been lightly…
Navigating Social Media
What You’ll Learn Ian Cope shares thoughts on how utilities can navigate through the wilds of social media, summing up his panel at the 2022 NIC conference. Guest Speaker Ian Cope Show Notes Transcripts have been lightly edited for clarity…
After a Rebrand, How Can You Make Sure All of Your Staff are Telling the Same Story?
What You’ll Learn A lot of utilities are weighing rebrands and new brands as they add broadband service, merge with other utilities or expand to new communities. Meridian Cooperative Vice President of Marketing and Creative Services Lindsay Tyson led her…