Episode Category The StoryConnect Podcast
Telling the Economic Development Story

What You’ll Learn Wiregrass Electric Cooperative is heavily involved in economic development in its service terroritory. COO Brad Kimbro joined the podcast to discuss how partnerships drive economic development and a few important milestones that have occurred in the Wiregrass…
How to Drop TV Service Gracefully

What You’ll Learn Their customers were New Hope Telephone’s number one concern when NHTC made the decision to drop TV service. Marketing Manager Christy Barecky discusses how the cooperative helped their customers make the transition to finding a new service…
Taking an Annual Senior Expo Online

What You’ll Learn Communication Specialist Cathy Black and her team at Sequachee Valley Electric Cooperative moved their annual senior expo online when COVID hit, and it wasn’t safe to host an in-person event. Guest Speaker Cathy Black Show Notes Transcripts…
Leveraging Your Cooperative Identity

What You’ll Learn Sylandi Brown, marketing and communication specialist with Middle Georgia EMC, discusses leveraging cooperative identity to reach a new generation of working talent. Guest Speaker Sylandi Brown Show Notes Transcripts have been lightly edited for clarity and readability.…
Breaking Down Language Barriers

What You’ll Learn Rolando Benitez helps lead Carroll EMC‘s outreach to Spanish speaking members by providing them with materials in their native language, as well as seeking out community leaders. Guest Speaker Rolando Benitez Show Notes Transcripts have been lightly…
Digital Advertising Trends for Broadband and Utilities

What You’ll Learn Pioneer’s Digital Media Strategist & Marketing Consultant Tina Potter dishes out a baseline understanding of what targeting strategies are available in digital advertising and how utilities and ISPs can use them. Guest Speaker Tina Potter Show Notes…
Communicators Moving into the GM Role (Part 2)

What You’ll Learn Scott Peters, General Manager and CEO of Columbia REA, discusses his journey from communicator to general manager. Guest Speaker Scott Peters Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A production of WordSouth…
Using Video for Internal Communications

What You’ll Learn With a large workforce spread around remote parts of Alaska, Sabrena Combs and her team at Matanuska Electric Association use short video casts to communicate with staff. Guest Speaker Sabrena Combs Show Notes Transcripts have been lightly…
What the Font? Why Your Brand Needs a Font

What You’ll Learn Flathead Electric Cooperative Multimedia Design Specialist Sharilyn Fairweather recaps her session “What the Font?” — a look at how consistent (and inconsistent) typography represents your brand. Guest Speaker Sharilyn Fairweather Show Notes Transcripts have been lightly edited…
Communicators Moving into the GM Role (Part 1)

What You’ll Learn Hood River Electric & Internet Cooperative CEO and Pioneer board member Libby Calnon is a proud member of a trend that has communicators and marketers getting more opportunities to become executives. Why is that trend important, and…