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Episode Category StoryConnect
How can You Strengthen your Personal Brand’s Story?
What You’ll Learn Chellie Phillips, Coweta-Fayette EMC, has built a career by supporting her peers. As a veteran utility communicator and the author of two personal branding books, she shares ways for utility staff members to strengthen their personal stories…
Marketing Broadband to the Newest Members of Your Community
What You’ll Learn The best time to acquire a new broadband customer is when they move to your community. What are some providers doing to target new residents? Guest Speaker Laura Withers, Vice President of Strategic Communications, NTCA Show Notes…
Sales Tips from a Pro
What You’ll Learn Jodi Sjolie has sold everything from broadband to vacuums, and she says sales has a lot more to do with listening than talking. Guest Speaker Jodi Sjolie Show Notes Transcripts have been lightly edited for clarity and…
How Can You Effectively Communicate Change?
Many utilities are coping with change. Mark Owen shares how his team communicated with staff and membership about the case for change during a building and utility brand consolidation.
What Role Should Communications Play in Broadband Funding?
What You’ll Learn State and federal governments are throwing billions of dollars toward broadband funding. How can storytelling and communications help secure some of that funding for your network? Recorded Live at the NTCA Sales and Marketing Conference Guest Speaker…
Grilled Cheese and Forums as Membership Engagement
What You’ll Learn Jay Sanders of Middle Tennessee discusses how the co-op is using a grilled cheese sandwich trailer and Cooperative Community Forums to reach out and listen to members. Guest Speaker Jay Sanders Show Notes Transcripts have been lightly…
Defining the Subscriber Experience
What You’ll Learn What does subscriber experience even mean and why does a standard definition matter to the broadband industry? Naylor Gray of Calix is leading a discussion seeking to define that at the Calix Marketers Summit on May 4…
Internet and Video Trends in Rural America
What You’ll Learn Scott Meyer joined us LIVE at StoryConnect: The Conference to share the latest trends of internet and video in rural America. If you would like a copy of the reports discussed in this podcast episode, please email…
Reaching Gamers with an Xbox Tournament
What You’ll Learn Mountain Rural Telephone Cooperative hosted an Xbox Tournament to allow gamers to experience what gig broadband service can accomplish for them. With big prizes and lots of competition, the event was a massive success. Guest Speaker Lisa…
Telling the Economic Development Story
What You’ll Learn Wiregrass Electric Cooperative is heavily involved in economic development in its service terroritory. COO Brad Kimbro joined the podcast to discuss how partnerships drive economic development and a few important milestones that have occurred in the Wiregrass…