Episode Category The StoryConnect Podcast
Marketing Broadband to the Newest Members of Your Community

What You’ll Learn The best time to acquire a new broadband customer is when they move to your community. What are some providers doing to target new residents? Guest Speaker Laura Withers, Vice President of Strategic Communications, NTCA Show Notes…
Sales Tips from a Pro

What You’ll Learn Jodi Sjolie has sold everything from broadband to vacuums, and she says sales has a lot more to do with listening than talking. Guest Speaker Jodi Sjolie Show Notes Transcripts have been lightly edited for clarity and…
How Can You Effectively Communicate Change?

What You’ll Learn Many utilities are coping with change, whether they’re creating a hybrid workforce, building broadband service or connecting to members in new ways. Mark Owen, communication manager at South Central Power Company, shares how his team communicated with…
What Role Should Communications Play in Broadband Funding?

What You’ll Learn State and federal governments are throwing billions of dollars toward broadband funding. How can storytelling and communications help secure some of that funding for your network? Recorded Live at the NTCA Sales and Marketing Conference Guest Speaker…
Grilled Cheese and Forums as Membership Engagement

What You’ll Learn Jay Sanders of Middle Tennessee discusses how the co-op is using a grilled cheese sandwich trailer and Cooperative Community Forums to reach out and listen to members. Guest Speaker Jay Sanders Show Notes Transcripts have been lightly…
Defining the Subscriber Experience

What You’ll Learn What does subscriber experience even mean and why does a standard definition matter to the broadband industry? Naylor Gray of Calix is leading a discussion seeking to define that at the Calix Marketers Summit on May 4…
Internet and Video Trends in Rural America

What You’ll Learn Scott Meyer joined us LIVE at StoryConnect: The Conference to share the latest trends of internet and video in rural America. If you would like a copy of the reports discussed in this podcast episode, please email…
Reaching Gamers with an Xbox Tournament

What You’ll Learn Mountain Rural Telephone Cooperative hosted an Xbox Tournament to allow gamers to experience what gig broadband service can accomplish for them. With big prizes and lots of competition, the event was a massive success. Guest Speaker Lisa…
Telling the Economic Development Story

What You’ll Learn Wiregrass Electric Cooperative is heavily involved in economic development in its service terroritory. COO Brad Kimbro joined the podcast to discuss how partnerships drive economic development and a few important milestones that have occurred in the Wiregrass…
How to Drop TV Service Gracefully

What You’ll Learn Their customers were New Hope Telephone’s number one concern when NHTC made the decision to drop TV service. Marketing Manager Christy Barecky discusses how the cooperative helped their customers make the transition to finding a new service…