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Episode Category The StoryConnect Podcast
Amplifying Your Community Relations
What You’ll Learn Kurt Gruendling, the chair of the Foundation for Rural Services, discusses what programs are available from FRS and how to leverage those for maximum public relations value. Guest Speaker Kurt Gruendling Show Notes Transcripts have been lightly…
How Do You Prove the Value of Communications to Utility Leadership?
What You’ll Learn Chris Jones at Middle Tennessee Electric Cooperative, TN, discusses the shift from reporter to CEO, the biggest challenges for utility communicators, the evolution of utility communications and how staff can prove the value of consumer engagement to…
Storytelling Through Photography
What You’ll Learn How can being a better photographer make you a better storyteller? Documentary photographer Billy Weeks discusses how capturing the right photograph is more than just having technical skills and equipment, but knowing what story you are conveying…
Retail Strategies for Broadband Providers
What You’ll Learn Home Telecom invested in a co-working space and retail space to meet subscribers where they are. Guest Speaker Gina Shuler Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A production of WordSouth and…
How can You Strengthen your Personal Brand’s Story?
What You’ll Learn Chellie Phillips, Coweta-Fayette EMC, has built a career by supporting her peers. As a veteran utility communicator and the author of two personal branding books, she shares ways for utility staff members to strengthen their personal stories…
Marketing Broadband to the Newest Members of Your Community
What You’ll Learn The best time to acquire a new broadband customer is when they move to your community. What are some providers doing to target new residents? Guest Speaker Laura Withers, Vice President of Strategic Communications, NTCA Show Notes…
Sales Tips from a Pro
What You’ll Learn Jodi Sjolie has sold everything from broadband to vacuums, and she says sales has a lot more to do with listening than talking. Guest Speaker Jodi Sjolie Show Notes Transcripts have been lightly edited for clarity and…
How Can You Effectively Communicate Change?
Many utilities are coping with change. Mark Owen shares how his team communicated with staff and membership about the case for change during a building and utility brand consolidation.
What Role Should Communications Play in Broadband Funding?
What You’ll Learn State and federal governments are throwing billions of dollars toward broadband funding. How can storytelling and communications help secure some of that funding for your network? Recorded Live at the NTCA Sales and Marketing Conference Guest Speaker…
Grilled Cheese and Forums as Membership Engagement
What You’ll Learn Jay Sanders of Middle Tennessee discusses how the co-op is using a grilled cheese sandwich trailer and Cooperative Community Forums to reach out and listen to members. Guest Speaker Jay Sanders Show Notes Transcripts have been lightly…