What You’ll Learn With a large workforce spread around remote parts of Alaska, Sabrena Combs and her team at Matanuska Electric Association use short video casts to communicate with staff. Guest Speaker Sabrena Combs Show Notes Transcripts have been lightly…

What You’ll Learn Flathead Electric Cooperative Multimedia Design Specialist Sharilyn Fairweather recaps her session “What the Font?” — a look at how consistent (and inconsistent) typography represents your brand. Guest Speaker Sharilyn Fairweather Show Notes Transcripts have been lightly edited…

What You’ll Learn Hood River Electric & Internet Cooperative CEO and Pioneer board member Libby Calnon is a proud member of a trend that has communicators and marketers getting more opportunities to become executives. Why is that trend important, and…

What You’ll Learn Will O’Donnell shares takeaways from the panel he moderated at NWPPA’s NIC event. The panel was called “Building A Digital Bridge — Engaging Consumers During and After the Pandemic.” Apologies in advance to the cruise industry. Guest…

What You’ll Learn Suzanne Olson at Orcas Power & Light Co-op shares how her utility is telling the story of electric vehicles by taking members on an EV road trip. Guest Speaker Suzanne Olson About Our Guest Suzanne joined OPALCO in…

What You’ll Learn Scott Meyer, Director of Marketing with Innovative Systems, stops by to discuss the latest trends and viewership stats for TV providers in Rural America. This episode was recorded live at the NTCA Fall Conference in Nashville. If…

What You’ll Learn Coweta-Fayette EMC launched the STEM Teachers Alternative Energy Summer Adventure to help local teachers teach about the future of energy in their classrooms. Guest Speaker Maggie Reenstra Show Notes Transcripts have been lightly edited for clarity and…

What You’ll Learn On this last episode of “Journey — Exploring the Customer Experience” our guests discuss making customers your company’s greatest fans. What’s their secret to creating lifelong subscribers? It’s simple: listening to customers and recognizing their loyalty. Show…

What You’ll Learn The purchase stage is just the beginning of the customer relationship. It can also be the end of the relationship if service providers fail to engage and connect with the customer after the purchase. Implementing a retention…

What You’ll Learn Every step of the purchase process needs to be easy and low effort for the customer to drive customer satisfaction. But is this easier said than done? Our guests discuss ways they serve their consumers well at…