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Episode Category StoryConnect
How Can Storytelling Be Your Brand’s Competitive Edge?
What You’ll Learn Mary Miller, Marketing and Communications Manager for West Carolina Tel, shares ideas from her panel on how broadband providers using ideas like those presented in Donald Miller’s StoryBrand framework can gain a competitive advantage in marketing and…
Realigning Utility Spending to Match Your Mission
After the pandemic made a virtual business meeting possible, one utility transformed its annual member meeting into the Bright Futures Fund Run, a way for community members to support Dolly Parton's Imagination Library childhood literacy campaign.
How Can You Introduce New Employees to Your Co-op Story?
What You’ll Learn Retirements and competitive hiring makes storytelling critical for staff retention. How can you introduce new team members to your culture and keep them happy? Kathryn Green at Southern Rivers Energy shares her co-op’s onboarding process, which turns…
How Can Artificial Intelligence Support Utility Storytelling?
What You’ll Learn Whether you’re writing a story or creating an image, prompts are key tools to help you effectively work with artificial intelligence. Kyle Allwine shares how he uses prompts to deliver different versions of original content and strengthen…
Cutting-Edge Technology — The PR Value of Smart Mowers
Central Georgia EMC has deployed 18 smart mowers to save money on a landscaping contract. Seeing the autonomous mowers working on the grounds started community conversations and further positioned the co-op as a technology leader for electrification and smart products.
How Can A Podcast Help Your Utility Tell Its Story?
What You’ll Learn Jones-Onslow EMC uses its “Flippin’ The Switch” podcast to build community around its brand by sharing a mix of community stories and discussions of utility-related topics. Learn how they do it and how the podcast fits into…
How Can Member-focused Roles on Your Team Strengthen Your Story?
What You’ll Learn Stories have a tendency to change when a lot of folks are sharing them. It’s a big game of telephone, and phrases may shift the further you get from the source. Hoosier Energy Member Relations Specialists Kyle…
How Can the Smart Rural Community Designation Differentiate Your Brand?
After receiving NTCA's Smart Rural Community designation, LightStream co-branded it with their own brand everywhere to underscore the value of their service.
For the First Time, Reliability is More Important the Price (and Other Trends)
What You’ll Learn Innovative System’s latest study into the habits of rural consumers found that local channels are increasingly important when it comes to video. But for the first time, reliability was a greater priority than price in regard to…
How Can a Wet, Lost Dog Become a Champion For Your Story?
Ian Cope joined Utility Pioneers from across Washington at PUD Day on the Hill. As an elected official himself, he shares the best storytelling prompts to keep government officials engaged in your story. And yes, he bought GOAT shirts!