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Episode Category The StoryConnect Podcast
How Can a Wet, Lost Dog Become a Champion For Your Story?
What You’ll Learn After a lost dog wandered up to the utility during a storm, Suwannee Valley Electric Cooperative posted a series of videos and pictures that quickly spread across the community. Learn how the hashtag #PowerPup kept the community…
GOATS, Scarves and More: How Can You Share Your Story With Elected Officials?
What You’ll Learn Ian Cope at Grays Harbor PUD joined Utility Pioneers from across Washington at PUD Day on the Hill. As an elected official himself, he shares the best storytelling prompts to keep government officials engaged in your story.…
Helping Consumers Understand New Technology While Sharing Your Story
What You’ll Learn Want to help consumers feel comfortable with broadband possibilities? Build co-op living rooms in your community! Crystal Johnson-Smith, of Prince George Electric, shares how her co-op turned ideas from the past into education opportunities for her community’s…
How Can You Engage Your Community to Celebrate Staff?
What You’ll Learn After Lorri Freeman asked members for valentines, her co-op was overwhelmed by more than 500 handmade and heartfelt valentine cards. She shares this idea and other ways utilities can celebrate staff throughout the year. Guest Speaker Lorri…
Writing that Flows Like a River
What You’ll Learn Kim Trevathan is the author of three books in which he canoed some of the South’s longest waterways. In this episode, he gives a preview of his sessions at the upcoming StoryConnect conference where he’ll be talking…
How to Show Your Story
What You’ll Learn Robin Conover, one of the featured speakers at this year’s StoryConnect Conference, will lead a set of photography sessions as part of a new storytelling skills track. As shorter attention spans increase the importance of pictures in…
Grant Writing Tips for Communicators
What You’ll Learn Grant writing has become a significant part of Will O’Donnell’s job. He shares tips for applying for grants and why he thinks communicators — with some help from other teams — can be excellent folks to write…
Crisis Communications
What You’ll Learn Nathalie Strickland, of the Tennessee Valley Public Power Association, discusses ways to recognize patterns of crises, the first mover advantage and other keys to being prepared to communicate when something goes really wrong. Guest Speaker Nathalie Strickland…
What Can LinkedIn Do for Your Company (and Yourself)?
What You’ll Learn LinkedIn provides utilities and broadband providers with an important audience segment they may not reach elsewhere. How can communicators make the most of that opportunity for their company and their own personal brand? Guest Speaker Karrie Carnes…
How One Texas Telco Got 86% of Customers to Use Its App
What You’ll Learn The YK Communications team wanted more subscribers to use their CommandIQ app from Calix in order to reduce trouble calls and improve customer experience. They came up with a multiprong approach that drove app adoption to 86%,…