What You’ll Learn The relationships between staff on the front line of your operation are critical — and sometimes difficult. Tim Gilford shares ideas on formal and informal ways to build strong connections among CSRs/MSRs, techs, marketing and sales team…

What You’ll Learn With her background as a television news journalist, Melissa Lanzourakis has a strong understanding of how to shoot good video. As online video trends continue to evolve, she shares new tips for shooting better video. Guest Speaker…

What You’ll Learn Author and speaker Erick Rheam discusses how people who like public speaking — and those who don’t — can improve their skills to be a better communicator. Learn more about Erick and his book at erickrheam.com. Guest…

What You’ll Learn Mary Miller, Marketing and Communications Manager for West Carolina Tel, shares ideas from her panel on how broadband providers using ideas like those presented in Donald Miller’s StoryBrand framework can gain a competitive advantage in marketing and…

After the pandemic made a virtual business meeting possible, one utility transformed its annual member meeting into the Bright Futures Fund Run, a way for community members to support Dolly Parton's Imagination Library childhood literacy campaign.

What You’ll Learn Retirements and competitive hiring makes storytelling critical for staff retention. How can you introduce new team members to your culture and keep them happy? Kathryn Green at Southern Rivers Energy shares her co-op’s onboarding process, which turns…

What You’ll Learn Whether you’re writing a story or creating an image, prompts are key tools to help you effectively work with artificial intelligence. Kyle Allwine shares how he uses prompts to deliver different versions of original content and strengthen…

Central Georgia EMC has deployed 18 smart mowers to save money on a landscaping contract. Seeing the autonomous mowers working on the grounds started community conversations and further positioned the co-op as a technology leader for electrification and smart products.

What You’ll Learn Jones-Onslow EMC uses its “Flippin’ The Switch” podcast to build community around its brand by sharing a mix of community stories and discussions of utility-related topics. Learn how they do it and how the podcast fits into…

What You’ll Learn Stories have a tendency to change when a lot of folks are sharing them. It’s a big game of telephone, and phrases may shift the further you get from the source. Hoosier Energy Member Relations Specialists Kyle…