• Andy Johns

  • Podcasts

    Writing Tips for Myths, Folklore and Utility Magazines

    What You’ll Learn Camilla Mortensen, a University of Oregon journalism instructor and editor of Eugene Weekly, defines “solution journalism” and shares storytelling tips for utility communicators from the world of journalism and folklore. Guest Speaker Camilla Mortensen Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A production of WordSouth and Pioneer […]
    Author Avatar
    Andy Johns
    May 1, 2026
  • Podcasts

    Leveraging the Smart Rural Community Designation

    What You’ll Learn NTCA’s Smart Rural Community Designation can be a powerful tool to help differentiate your telco — if you leverage it properly. Guest Speaker Melissa Lanzourakis Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A production of WordSouth and Pioneer Utility Resources. StoryConnect: The Podcast, helping communicators discover ideas […]
    Author Avatar
    Andy Johns
    May 1, 2026
  • Podcasts

    Amplifying Your Community Relations

    What You’ll Learn Kurt Gruendling, the chair of the Foundation for Rural Services, discusses what programs are available from FRS and how to leverage those for maximum public relations value. Guest Speaker Kurt Gruendling Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A production of WordSouth and Pioneer Utility Resources. StoryConnect: […]
    Author Avatar
    Andy Johns
    May 1, 2026
  • Podcasts

    Storytelling Through Photography

    What You’ll Learn How can being a better photographer make you a better storyteller? Documentary photographer Billy Weeks discusses how capturing the right photograph is more than just having technical skills and equipment, but knowing what story you are conveying with each element of an image. Guest Speaker Billy Weeks Show Notes Transcripts have been […]
    Author Avatar
    Andy Johns
    May 1, 2026
  • Podcasts

    Retail Strategies for Broadband Providers

    What You’ll Learn Home Telecom invested in a co-working space and retail space to meet subscribers where they are. Guest Speaker Gina Shuler Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A production of WordSouth and Pioneer Utility Resources. StoryConnect: The Podcast, helping communicators discover ideas to shape their stories and […]
    Author Avatar
    Andy Johns
    May 1, 2026
  • Podcasts

    Marketing Broadband to the Newest Members of Your Community

    What You’ll Learn The best time to acquire a new broadband customer is when they move to your community. What are some providers doing to target new residents? Guest Speaker Laura Withers, Vice President of Strategic Communications, NTCA Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A production of WordSouth and […]
    Author Avatar
    Andy Johns
    May 1, 2026
  • Podcasts

    Sales Tips from a Pro

    What You’ll Learn Jodi Sjolie has sold everything from broadband to vacuums, and she says sales has a lot more to do with listening than talking. Guest Speaker Jodi Sjolie Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A production of WordSouth and Pioneer Utility Resources. StoryConnect: The Podcast helping communicators […]
    Author Avatar
    Andy Johns
    May 1, 2026
  • News

    Utility Pioneers Vote for Stable Storytelling, Receive Record Returns on Cooperation

    During Pioneer’s annual member meeting, a virtual event held May 19, staff and co-op members shared how Pioneer meets utility needs. The co-op announced a record member patronage return of $457,000, shared board election results and welcomed 31 new co-op members.
    Author Avatar
    Andy Johns
    May 22, 2026
  • Podcasts

    What Role Should Communications Play in Broadband Funding?

    What You’ll Learn State and federal governments are throwing billions of dollars toward broadband funding. How can storytelling and communications help secure some of that funding for your network? Recorded Live at the NTCA Sales and Marketing Conference Guest Speaker Josh Seidemann Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A […]
    Author Avatar
    Andy Johns
    May 1, 2026
  • Podcasts

    Grilled Cheese and Forums as Membership Engagement

    What You’ll Learn Jay Sanders of Middle Tennessee discusses how the co-op is using a grilled cheese sandwich trailer and Cooperative Community Forums to reach out and listen to members. Guest Speaker Jay Sanders Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A production of WordSouth and Pioneer Utility Resources. StoryConnect: The […]
    Author Avatar
    Andy Johns
    May 1, 2026
  • News

    Anne Harvey joins Pioneer Utility Resources as Senior VP

    Anne Harvey, one of the most well-known and respected voices in consumer-owned utility communications, joins Pioneer Utility Resources in May.
    Author Avatar
    Andy Johns
    May 14, 2026
  • Blog

    Social Storms eBook, HeART of Community Podcast in the Spotlight

    Pioneer’s team of utility storytellers won two awards, Best Special Publication and Most Innovative Use of Digital Communication, in the national 2022 Spotlight on Excellence Awards program. Learn the story behind our winning work, and find ideas to help strengthen your next storytelling adventure!
    Author Avatar
    Andy Johns
    May 21, 2026