What You’ll Learn Ultra-HD streaming video is coming. Is metered broadband the right way to preserve your network strength and dependibility? What challenges do so-called “data-caps” present for marketers? Matt Krueger and Anthony Ring of Shentel discuss how they’ve blazed a new trail for telcos that meter their customers’ data useage. Website: www.shentel.com Guest Speaker […]
What You’ll Learn Marketing departments are always fielding requests for sponsorship and donations. Do you have a plan to make sure your company’s donation budget is being use wisely? Glenn Muske of the North Dakota State University Cooperative Extension office says you have to be prepared with a strategy before the local community groups come […]
What You’ll Learn How many places does a potential customer interact with your company? Is your company putting your best face forward in each of those contact points? Lori Vergin of MPower Consulting explains how immersion or immersive marketing can turn customers into advocates. Website: www.mpoweryourbusiness.com/bio.html Guest Speaker Lori Vergin of MPower Consulting
What You’ll Learn Are you looking to buy video clips for your local channel productions, or even entire shows? Or maybe you’d like to sell some of your video work to other providers. Edward Hinson, executive director of competitive operations for Skyline/Skybest in North Carolina, talks about how The Video Exchange works. #014 The Video […]
What You’ll Learn Is it time to change your brand? Morgan Lovell of Clear Lake Telephone in Iowa discusses how her company went through the rebranding process. Website: www.cltel.com Guest Speaker Morgan Lovell Of Clear Lake
What You’ll Learn Email is still effective. In fact, it can be a powerful and effective marketing tool when the content is strategically relevant. In this episode of StoryConnect: The Podcast, Matt Krueger, Marketing Manager at Shentel, discusses the tactics used by his company. Website: www.Shentel.com Guest Speaker Matt Krueger Of Shentel
What You’ll Learn What is your story, and why is it important to share it with your customers? Storytelling is a powerful way to connect with your customers, according to Kelly Swanson, an award-winning speaker from North Carolina. Kelly was a featured speaker at the 2016 PR and Marketing Conference hosted by NTCA–The Rural Broadband […]
What You’ll Learn With so many distractions, utilities are in a battle for the consumer’s attention. How do you communicate your message in such a fractured market? Brad Molander is a “technology evangelist” with NISC, and he joined WordSouth’s Andy Johns at the recent RTIME event (the annual telco event hosted by NTCA–The Rural Broadband […]
What You’ll Learn We all know that cooperatives have power stories to tell. Mark Patterson, general manager of Highland Telephone Cooperative in Sunbright, Tennessee, recently spoke with WordSouth’s Andy Johns about how his company uses HTC’s story to communicate the cooperative’s purpose. Listen as Mark shares how storytelling turned a bland report to the government […]
What You’ll Learn Carissa Swenson, with Consortia Consulting, spoke with WordSouth’s Andy Johns at the recent RTIME event, hosted by NTCA–The Rural Broadband Association. When it comes to selling broadband services, she reminds listeners that “it’s not about the speeds, it’s about what people can do with that connectivity.” She advocates helping customers understand why […]
