What You’ll Learn YK Communications recently won an NTCA Marketing Excellence Award for it’s bold decision to build a campaign around “poop emojis.” What went into that decision and how has it been received? https://fiber.ykc.com/?fbclid=IwAR2yWSEakgPNX6R5x1e7fXKKbKntszRQ69v7yi0PyX03KnoTkk3EcSS0R4Q
What You’ll Learn HCTC has been hosting Lunch and Learn for years in an effort to educate customers about various technology topics. Guest Speaker Kerry Sutton
What You’ll Learn Tim Brinkman has had an uncommon career track and is one of a growing number of “marketing people” to move into upper management at a telco. He joined the podcast right after presenting on this topic at the MTA Marketing Peer Group. Website: https://www.gvtel.com/ Live from the MTA Marketing Peer Group Guest […]
What You’ll Learn A friendly, seven-foot deer wearing a t-shirt makes a big impression with school groups and on social media — and that’s exactly what Mosaic Telecom was after when it introduced its new mascot. Newsletter link for photos: http://assets.mosaictelecom.com/documents/Mosaic-Telecom-Newsletter_January2018-ebilling.pdf Mascot costume company: https://www.olympusgrp.com/mascot-costumes/ Website: http://www.mosaictelecom.com/ Guest Speaker Shanna Roe
What You’ll Learn Hurricane Matthew sent eight inches of flood water running through the office at Star Communications in North Carolina. How did they respond? After our podcast, NTCA followed up with a video interview with Kyle Randleman: Guest Speaker Kyle Randleman
What You’ll Learn Hurricane Harvey ravaged the Texas Gulf Coast causing widespread flooding and other damage. Throughout it all though, YK Communications‘ network and employees shined. After our podcast, NTCA followed up with a video interview with Russel Kacer: Guest Speaker Russel Kacer
What You’ll Learn Shelley Evink shares what Farmers and Federated are doing to engage with customers including Fiber Fridays and the Computer Commuter. She also discusses how her telcos got employees to try out smart home products in their own homes. Website: http://www.aciracoop.net/ Guest Speaker Shelley Evink
What You’ll Learn HTC, the nation’s largest telephone cooperative, recently launched a glossy magazine and several features on their website. How will those help them reach their audiences? Website: http://www.htcinc.net/ Guest Speaker Brent Groome
What You’ll Learn Public affairs, marketing and public relations all help communicate your company’s goals, but when do you need to use each one? Les Fugate of RunSwitch PR shares his thoughts on those three branches of communication and tells us how to equip your customers to make their voices heard on regulatory issues. Website: […]
What You’ll Learn When you sell someone gigabit Internet service, will they be able to use it to its full potential? What equipment will they need? Patrick Moreno of ZyXEL tells us what marketers need to know about gig-capable equipment. This episode was recorded from the 2016 Tennessee Telecommunications Association Annual Conference in Franklin, Tennessee. […]
What You’ll Learn How do you prepare your telecommunications company to expand into a new market? General Manager/CEO Jonathan West of Twin Lakes talks about the five-year plan his cooperative worked through to expand into Cookeville, Tennessee. This episode was recorded from the 2016 Tennessee Telecommunications Association Annual Conference in Franklin, Tennessee. Website: www.twlakes.coop Guest […]
What You’ll Learn Is it time for your company to enter the Twitterverse? Maybe or maybe not. Missy Michaels, director of marketing and customer engagement with United Communications in Chapel Hill, Tennessee, shares some of her ups and downs with social media. This episode was recorded from the 2016 Tennessee Telecommunications Association Annual Conference in […]
