What You’ll Learn In this crossover episode with “Lead Tennessee Radio,” Paige Shapiro, Tennessee’s federal program officer for the Broadband Equity, Access, and Deployment (BEAD) and Digital Equity programs, discusses how these programs aim to ensure all people and communities have the skills, technology and capacity needed to reap the full benefits of the digital […]
What You’ll Learn On this last episode of “Journey — Exploring the Customer Experience” our guests discuss making customers your company’s greatest fans. What’s their secret to creating lifelong subscribers? It’s simple: listening to customers and recognizing their loyalty. Show Notes Transcripts have been lightly edited for clarity and readability. Andy Johns: This is “Journey […]
What You’ll Learn The purchase stage is just the beginning of the customer relationship. It can also be the end of the relationship if service providers fail to engage and connect with the customer after the purchase. Implementing a retention strategy isn’t easy, but it can be the difference between losing an at-risk customer or […]
What You’ll Learn Every step of the purchase process needs to be easy and low effort for the customer to drive customer satisfaction. But is this easier said than done? Our guests discuss ways they serve their consumers well at the purchase stage on this episode of “Journey — Exploring the Customer Experience.” Show Notes […]
What You’ll Learn During the evaluation stage of the customer journey, consumers may get bombarded with questions and doubts as they are researching your service. How can companies provide content and tools that inform and educate consumers about their service in a precise and helpful manner? How can a company calm a potential consumer’s fears? […]
What You’ll Learn On this episode of StoryConnect: The Podcast, Carrie Huckeby discusses the awareness stage of the customer journey. It’s not enough that your company has a great product. Customers need to find your company and have a good impression about the brand. How can the company ensure they are visible and well-received in […]
What You’ll Learn This episode of “StoryConnect: The Podcast” begins a special six-part miniseries exploring the customer experience. Each stop on the journey is important to have a great customer experience. But first, what is the customer experience? Show Notes Andy Johns: This is “Journey — Exploring the Customer Experience.” A special six-part StoryConnect miniseries […]
When I talk to utility staff about the customer journey, I often see a few puzzled faces. Customer journey? Do electric members take a trip when buying broadband service?
