The colors you pair with features and marketing materials are more than a design feature. They draw (or drive away) the eye, impacting how readers feel about your utility.
Meet “Wattsun!” In 2019, South Central Power partnered with Pioneer Utility Resources to design an attention-grabbing car wrap for their new fleet car. Graphic Designer Duy Mai’s quality design vision was brought to life for South Central Power team members to “experience performing everyday work in an electric vehicle.” View the full Wattsun driver spotlight […]
When a measure to deregulate the electricity system in Nevada was proposed, Wells Rural Electric Co. (WREC) used its magazine, social media, and other platforms to address its concern about the Energy Choice Initiative. Magazine Content Full-page testimonials were published from other organizations, such as AARP and the Nevada Mining Association. Clay Fitch, CEO of […]
The 2018 Ruralite Communicators’ Workshop was recently hosted in beautiful Newport, Oregon. Pioneer Graphic Designer Duy Mai crafted a logo, evocative of the bonfire event planned for attendees. A brochure with presenters, staff, and attendees was designed for the workshop, too. A stunning photo of the venue and coast helped the cover pop. View the Communicators […]
Pioneer partnered with our subsidiary, Efficiency Services Group (ESG), to produce printed marketing materials to help utilities engage consumers. Start Saving: This is a flyer designed to describe to utilities what an efficiency kit program offers. Fight Back: During direct install visits, this informational flyer can be distributed to homeowners about a free duct-sealing program, offered by their […]
Social media posts need eye-catching graphics to stand out. That’s why Pioneer Utility Resources Graphic Designer Duy Mai creates electrical safety and energy efficiency-related images every month. Duy works closely Pioneer Utility Resources Assistant Editor Ethan Rocke and the Efficiency Services Group team to identify valuable, consumer-friendly topics. Ethan writes tips for utility social media channels, then Duy develops […]
Your colors—whether used in a logo, brochure, or website—are part of your company’s brand. For the most part, utilities opt for safe, traditional colors. But as we work to connect with younger consumers, we should consider modern colors, too.
We love brainstorming creative ways to recognize holidays on social media. To honor linemen this year, we created a looping gif and custom social media graphics. We've also got three great ways for you to celebrate!
Michelle Ehrlich of Cowlitz PUD, Washington, partnered with Graphic Designer Duy Mai to design and print an energy-efficiency calendar. Pops of color and strong images help Cowlitz PUD consumers stay on top of energy needs throughout the year, while Pioneer’s legwork kept Michelle under budget. View the 2016 Cowlitz PUD Calendar (PDF)
First Place, Best Annual Report (Group A) NWPPA 2015 Excellence in Communication Award Winner Want to help your annual report shine? Clatskanie People’s Utility District in Clatskanie, Oregon, bundles it with its member calendar. They insert the award-winning solution into a local newspaper. Everyone within two zip codes receives a copy each November. “The calendar is a […]
Pioneer Utility Resources developed a new way to present the seven cooperative principles. We wanted something eye-catching that would entice viewers to read it up close. We debuted the design at the 2014 Writer’s Workshop and received overwhelmingly positive feedback. To help get you started, we created a Starter Kit (zip). It includes a Facebook post […]
